Job Description

:

Digital Marketing Executive

Company:

Smart Motor Auto Repair

Location:

Abu Dhabi, UAE

Job Type:

Full-time

Role Overview

As the Digital Marketing Executive for Smart Motor, you will be responsible for our entire digital ecosystem. Your primary focus will be high-intent lead generation through

Google Ads

, maintaining a high-performance

Website

, and building brand authority through

Social Media

. You will ensure that Smart Motor is the top-of-mind choice for car owners in Abu Dhabi.

Key Responsibilities1. Google Ads & PPC Management (The Lead Engine)

Search Campaigns:

Build and manage Google Search campaigns targeting high-intent keywords (e.g., "Transmission repair Abu Dhabi", "Oil change Musaffah"*).

Location-Based Targeting:

Optimize campaigns specifically for the Abu Dhabi region and Musaffah industrial areas to minimize wasted spend.

Performance Tracking:

Set up and monitor

Conversion Tracking

to measure how many clicks turn into phone calls or WhatsApp bookings.

A/B Testing:

Constantly test different ad copies and extensions (Call Extensions, Location Extensions) to improve Click-Through Rates (CTR).

Competitor Analysis:

Monitor competitor bidding strategies in the local automotive market.

2. Website Management & SEO

Landing Page Optimization:

Ensure that Google Ads traffic lands on fast, relevant, and mobile-responsive pages.

Technical SEO:

Improve site speed and structure to ensure high "Quality Scores" on Google Ads, which lowers our cost-per-click.

Content Updates:

Keep the website fresh with the latest service prices, blog posts on car maintenance, and "Smart Motor" news.

3. Social Media & Content Creation

Creative Assets:

Produce engaging videos and images of luxury and economy cars being serviced to use in both organic posts and Social Ads (Meta/TikTok).

Community Management:

Engage with the Abu Dhabi car community online to build trust and loyalty.

Required Skills & Qualifications

Technical Savvy:

Proficiency in

WordPress

(CMS) and

Google Analytics 4 (GA4)

.

Local Market Insight:

Knowledge of the Abu Dhabi automotive landscape (which car brands are popular, seasonal repair needs).

Analytical Mindset:

Ability to translate data (CPC, ROAS, CPA) into actionable business insights for the management team.

Key Performance Indicators (KPIs)

Cost Per Lead (CPL):

Reducing the cost to acquire a new customer booking via Google Ads.

Search Top Impression Share:

Ensuring our ads appear at the top for critical repair keywords.

Website Conversion Rate:

Percentage of site visitors who contact the workshop.

Apply:

Interested candidates please share their CV to

hr@smartmotor.ae

or

0589107620

.

Job Type: Full-time

Pay: From AED3,000.00 per month