Develop and implement digital marketing strategies to increase online presence and drive traffic to the company website.
Manage and optimize campaigns across various digital platforms, including social media, email, and search engines.
Conduct market research to identify trends and target audience preferences.
Create and curate engaging content for social media, blogs, and other digital channels.
Analyze performance metrics and generate reports to assess the effectiveness of marketing campaigns.
Collaborate with other departments, such as sales and product development, to align marketing efforts with business goals.
Stay up-to-date with industry trends and best practices in digital marketing.
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field.
Proven experience in digital marketing, with a strong understanding of SEO, PPC, email marketing, and social media.
Proficiency in digital marketing tools (e.g., Google Analytics, AdWords, social media platforms).
Strong analytical skills and ability to interpret data to drive decision-making.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Ability to work independently and as part of a team.
Job Type: Full-time