Digital Marketing Executive

Abu Dhabi, United Arab Emirates

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Job Description

The digital marketing executive will be in charge of the below tasks on a regular basis \xc3\xa2\xe2\x82\xac\xe2\x80\x9c

Participate in benchmarking and brainstorming for the digital and e-commerce strategy
Support the creation of the strategy based on line manager\'s requirements
Follow up with various teams and stakeholders on operational elements (financial / procurement / status reporting, etc) of the strategic initiatives to ensure they conclude on time while achieving the expected qualitative output
Extract data and share as per process or on request, with the support of the line manager.
Timely execute website optimization projects and deliver qualitative work, alerting management on gaps
Perform factual benchmarks of other digital channels (website, app) on request
Have a clear understanding of key insights about digital channels visitors
Produce accurate and timely reporting
Execute data collection projects and perform checks when required.
Identify technology gaps and alert line management
Conduct technology benchmark with IT upon line manager request
Understand overall technology environment and how it impacts the digital channels
Give clear and precise requirements to IT to deliver projects and manage delivery
Develop win-win partnerships with both internal stakeholders that support the delivery of projects and leverage line manager support for external stakeholders or senior management
Engage with assets e-commerce teams when required by line manager to deliver a project
Integrate content to the website in a timely manner
Perform scheduled and random checks and identify and suggest fixed to be made (broken links, content, UX, etc.). Perform assessment on demand
Check potential mistakes on content received before uploading
Content monitoring, content authoring, content management
Execute digital marketing campaigns actions as instructed
Execute CRM actions as per instructions
Execute SEO/SEM configuration as per instructions
Maintain existing tools and coordinate implementation of new ones with the help of the line manager
Raise PR on-time, with all required information and track procurement process for procurement to be delivered timely, with the support of the line manager
Adopt a positive attitude and embrace department culture

Qualifications Essential:

Minimum Bachelor\'s degree in marketing or digital marketing
Demonstrable experience executing initiatives related to content management, ux/ui, development, SEO/SEM, CRM, email, social media, digital strategy and analytics
Working knowledge of enterprise CMS (like AEM, Sitecore), GA, GTM and Firebase
Knowledge of the latest SEO strategies and techniques

Desirable:

Experience with basic coding / code analysis is an advantage
Experience in using Invision, Adobe XD or Figma or Sketch is an advantage
Experience in Adobe Creative Cloud apps is an advantage
Experience with Emarsys is an advantage
Fluency in English is a must and Arabic is an advantage but not mandatory

Years of Experience Essential 2-3 years of experience of digital marketing ideally in travel and leisure industry (on the agency or client side) Skills Essential:

Ability to simplify and share technical discussions to business teams and vice versa
Ability to foster professional relations across various brands and functional teams within the destination
Ability to work in a multi-cultural, multi-geography environment

Desirable: