Digital Marketing Communications Specialist
Abu Dhabi, United Arab Emirates
Job Description
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Responsibilities
- Developing and implementing a digital marketing strategy
- Creating visual concepts for promotional activities
- Managing the digital marketing calendar
- Maintaining the online presence and reputation of the company
- Overseeing the creation and maintenance of social media content
- Tracking digital marketing performance
- Creating and updating digital marketing reports
- Overseeing the digital marketing budget
- Planning digital marketing campaigns, including web, SEO/SEM, marketing database, PPC, email, social media and/or display advertising campaigns
- Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
- Manage end-to-end digital projects
- Establish our web presence to boost brand awareness
- Maintain a strong online company voice through social media
- Liaise with Marketing, Sales and Product development teams to ensure brand consistency
- Suggest and implement direct marketing methods to increase profitability
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Stay up-to-date with digital media developments
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Identify trends and insights, and optimize spend and performance based on the insights and keyword research
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Search Console)
- Experience with using SEO analysis tools (e.g. Semrush, Ahrefs)
- Working knowledge of Meta Business Manager, LinkedIn Ads
- Experience in setting up and optimizing Google AdWords and Google Display Network campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Collaborate with internal teams to create landing pages and optimize user experience
- Collaborate with agencies and other vendor partners
- Minimum of a Bachelor\xe2\x80\x99s Degree in Marketing, Digital media Marketing or similar field
- Minimum of 4 years of experience as a Digital Marketing Specialist or similar role
- Experience with digital marketing automation software
- Experience with Google Ads and Google Analytics
- Knowledge of web publishing
- Proficiency with SEO & SEM tools
- Superb verbal and written communication skills
- Strong interpersonal skills
- Strong problem-solving skills
- Ability to work well in a team environment
- Strong time management skills
- Excellent multitasking skills
- Strong analytical skills
- Highly developed attention to detail
- Ability to work in a fast-paced environment
- Ability to prioritize tasks and meet deadlines
- Proven work experience as a Digital media specialist or Digital marketing manager
- Experience with visual communication principles
- Familiarity with web design and content management systems
- Excellent analytical and project management skills
- Brainstorm new and creative growth strategies
- Basic Design Principles (UX/UI)
- Data Analytics and Querying
- WordPress/CMS
- Marketing Automation and CRM
- Photo and Video Editing Basics
- Office Skills\xe2\x80\x94Spreadsheets and Slide Decks
- Proficiency with Python, SQL with strong analytical skills
- Photoshop, Illustrator Premiere Pro, After Effects or other media editing software
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Abu Dhabi: Reliably commute or planning to relocate before starting work (Required)
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Job Detail
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Job IdJD1533874
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationAbu Dhabi, United Arab Emirates
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EducationNot mentioned