Job Description

We're seeking a creative and detail-driven Marketing Assistant to support our fashion brand's digital and performance marketing efforts. You will play a vital role in amplifying brand visibility and driving conversions through strategic social media, email campaigns, and paid advertising.

Key Responsibilities

Social Media Management

Handle daily operations of social media platforms, content planning, scheduling, posting, and community engagement Support creative storytelling aligned with brand identity and campaign themes Track and analyze engagement metrics, adjust tactics for better performance Growth
Email Marketing

Collaborate on ideation, execution, and optimization of email campaigns (e.g., product releases, newsletters, promotions). Use platforms to manage lists, segmentation, A/B testing, and campaign monitoring.
Performance Ad Marketing

Assist in setting up and managing paid campaigns across platforms (Meta, Google Ads, etc.). Monitor key metrics such as CPC, CPA, ROAS, and provide actionable optimization insights.
Campaign Strategy & Analysis

Contribute to campaign planning--from ideation through execution to performance review. Keep campaign calendars organized and aligned. Gather and interpret performance data (social, email, ads), prepare reports, and recommend improvements.
Cross-Functional Support & Brand Alignment

Work alongside the creative team to ensure brand consistency across all digital touchpoints. Coordinate with influencers, photographers, and internal teams to deliver timely assets and campaigns. Administrative Coordination Maintain marketing materials, campaign schedules, media lists, and asset libraries Support smaller-scale activations--possibly events, product launches, or store campaigns.
Qualifications & Skills

Experience:

3+ years in fashion, lifestyle, or eCommerce marketing roles, with practical knowledge of digital marketing and performance advertising.

Digital & Technical

Proficient in managing social platforms, designing content and using scheduling tools such as Sprout Social Hands-on experience with email marketing platforms Familiarity with performance advertising and tracking ad metrics Comfortable with creative tools--Adobe Suite, Canva, or similar

Analytical:

Ability to interpret campaign data, identify trends, and provide optimization strategies

Communication:

Strong written and verbal skills in English

Organization & Detail:

Excellent multitasking and project coordination skills, with great attention to consistency and timeline management

Education:

Bachelor's in Marketing, Communications or related field preferred.
Job Type: Full-time

Pay: From AED8,000.00 per month