Digital Marketing And Advertising Specialist
Dubai, United Arab Emirates
Job Description
We are looking for an exceptional digital/performance marketer to help us reach our shared vision of transforming the career of every member of the global workforce. The Digital Marketing and Advertising Specialist will be integral to the centralized digital marketing team, which provides thought leadership on digital marketing strategies, shares best practices, and delivers innovative marketing solutions to drive business globally. The ideal candidate will have solid experience in performance marketing with digital marketing and revenue-generating responsibilities in UAE. He or she will be comfortable managing multiple businesses and programs that exceed ROI targets across marketing products. You should be an out-of-the-box thinker who is motivated by data and audience insights to support digital marketing plans that help drive both conversions and engagement on platform. UAE experience is a must Related Industry experience inside UAE is must Responsibilities And Duties:
- Manage the overall relationship and serve as the primary point of contact for Marketing Channels with Business Units Marketing Teams as well as Product Management; set and deliver upon stakeholder expectations
- Define a holistic media acquisition strategy for Marketing Channels in partnership with marketers
- Strategize with the business to grow the Business Units using a robust digital marketing strategy with the objective of regularly exceeding quarterly ROI goals
- Orchestrate the collaboration/integration of all Marketing channels to ensure optimal results.
- Direct/oversee marketing campaign execution (working closely with our marketers)
- Consolidate and share weekly, monthly, quarterly insights and reports to BU. Develop insights and present QBRs to executives
- Work with colleagues to share out digital media best practices, performance data & product roadmaps
- Own media forecasts and outlook for spend, revenue, and ROI
- Conduct competitive intelligence scans/benchmarking and develop strategies to adapt to a changing environment
- Be the go-to thought leader on new and emerging marketing channels
- BA/BS degree in marketing or related field
- 3+ years or more of digital marketing experience
- Digital agency experience
- Management and leadership experience
- Loves to capitalize on new growth opportunities through a structured, curious, and data-driven approach
- Proficiency in digital marketing tools such as LinkedIn, Google Analytics, Google Adwords, Apple Search Ads, Facebook Ads manager, etc
- Basic SQL and/or Hive knowledge or the curiosity to become an expert in various data querying languages
- A marketplace marketing background (ie understanding how supply and demand impact marketing strategies)
- Strong presentational skills: Ability to clearly communicate complex workflows, dependencies and tradeoffs in both speech and writing
- Demonstrated mastery of multi-channel digital media strategy, A/B and multivariate test design, optimization, and ROI
- Experience in running performance/digital marketing channels (SEM/Display/Paid Social/Mobile)
- Experience in Search Engine Optimizations (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
- Proficiency in MS Office
- Experience working with AdWords and Bing Ads
- AdWords certification required
- Ads 360 experience (previously Double-click Search)
- BS/BA degree preferred
- Agency experience preferred
- High proficiency with Google Analytics, Bing Analytics, and other website analytics software
- Digital Marketing,
- Google Adwords,
- Web Analytics,
- Google Analytics,
- Facebook Marketing,
- Search Engine Optimization (SEO)
- Google Adsense
- Marketing: 3 years (Preferred)
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Job Detail
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Job IdJD1546499
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned