Digital Marketing Analyst
UAE, United Arab Emirates
Job Description
Permanent
Posted 3 months ago
:
BRIEF JD- Researches and prepares customer insights reports on joumey target customer (i.e. trends, opportunities), including identifying the night target customer, deciding on best channels to reach target customer, and defining tone of voice for key messages
- Serves as integrator between UX design and Marketing Function to ensure a consistent digital environment across customer touchpoints to reinforce brand equity
- Co-develops product/joumey Digital KPIs, including fit within strategic product KPIs
- Creates and launches key marketing campaigns
- Supports in testing value proposition through focus groups, A/B testing, etc
Requirements
- Experience with data analysis and reporting
- Optimization
- Strong knowledge of SQL, statistics and proficiency in Excel
- Proficiency in data visualization tools, e g. Tableau, knowledge of database structures and data mining techniques preferred
- Knowledge of key digital marketing KPIs (CPC/CACs etc.)
Job Features
Job Category
Information Technology
Career Level
Mid
Salary
4000 USD
Experience
2+
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Job Detail
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Job IdJD1518968
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationUAE, United Arab Emirates
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EducationNot mentioned