Job Description

About Us

City Smart Adventure is one of Dubai's leading tourism companies, specializing in desert safaris and city tours across the UAE. We are seeking an experienced and data-driven

Digital Marketing Specialist

to manage our online advertising and SEO efforts.

Key Responsibilities

Plan, execute, and optimize marketing campaigns across

Google Ads

,

Meta Ads (Facebook & Instagram)

, and

SEO channels

. Develop integrated digital strategies to meet growth and sales targets. Manage budgets, analyze campaign performance, and maximize ROI. Conduct keyword research, content planning, and competitor analysis. Collaborate with design, content, and development teams to align marketing initiatives. Stay up to date with the latest marketing trends, tools, and platform updates.

Required Expertise

Google Ads

Expertise in

Search

,

Display

,

Shopping

, and

YouTube Ads

. Strong skills in

keyword research

,

audience targeting

, and

ad copywriting

. Proficient with

GTM

and

GA4

for conversion tracking. Hands-on experience with

bidding strategies

(Target CPA, ROAS, Maximize Conversions). Skilled in

A/B testing

,

remarketing

, and

dynamic ad campaigns

. Experience using

SEMrush

,

SpyFu

, or

SimilarWeb

for market insights.

Meta Ads (Facebook & Instagram)

Skilled in campaign setup across all funnel stages -- awareness to conversion. Strong understanding of

custom & lookalike audiences

and

interest targeting

. Proficient in

Meta Pixel

and

Conversion API (CAPI)

. Creative with

ad visuals, copywriting, and storytelling

. Experience in

retargeting

,

A/B testing

, and

scaling budgets

. Proven track record in achieving high

ROAS

and lead generation.

SEO

On-Page SEO:

Meta tags, internal linking, and keyword optimization.

Local SEO:

GMB optimization, local citations, and map ranking.

Off-Page SEO:

Link building, guest posting, and outreach.

Technical SEO:

Site audits, schema markup, and index management.

Content Strategy:

SEO-driven content planning using tools like

SurferSEO

or

Clearscope

.

Preferred Skills

Strong analytical and reporting skills. Experience in tourism or hospitality marketing is a plus. Excellent communication and time-management skills. 1 year of experience in the field with a proven track record of results is preferred.

Compensation

Competitive salary based on experience.

Visa and insurance provided by the company.

Job Type: Full-time

Pay: From AED2,500.00 per month

Ability to commute/relocate:

* Dubai International City: Reliably commute or planning to relocate before starting work (Preferred)