Job Description

Role Purpose Lead on creating and implementing end-to-end innovative digital experience designs such as - not limited to designing end-to-end journeys and journey maps, maintaining calendar of Journey Lab events & workshops, co-creating innovative experiences and others. Ensure close collaboration with the digital transformation team to ensure smart tourism initiatives including - not limited to applications and websites in-line with the department's goals and priorities. Key Responsibilities

Digital Experience Development Lead on conducting and developing continuous research on current benchmark trends and audience preferences aiming to create innovative plans for the department as per the defined KPIs. Design and implement social media strategy to align with business goals in close coordination with DCT Strategic MarComms Sector. Lead on co-creating end-to-end journey maps for identified target segments in cross-functional collaboration between relevant Tourism sector departments, stakeholders, and Journey & experience development teams in line with the department's goals. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency in-line with the sector's goals and priorities. Communicate with followers, respond to queries in a timely manner, and monitor customer reviews in order to escalate pain points and providing recommendations for improvements. Stay up-to-date with current technologies and trends in social media, design tools, and applications and monitor SEO and web traffic metrics and ensure escalating pain points and providing recommendations for improvements. Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures, and blog layout) in close coordination with DCT Strategic MarComms Sector. Work with the heads of core Journey Management teams and support in designing end-to-end journeys and journey maps for each segment and journey step as per the defined objectives of the sector. Manage the organization of industry & stakeholder events, and maintain a calendar of Journey Lab events & workshops in-line with the sector and department's goals. Lead on running design sprints and workshops to develop innovative experiences and products for identified target segments within the department. Proactively lead on building capabilities within the Visitor Experience teams by co-creating innovative experiences ensuring alignment with the department's goals. Lead researching and benchmarking best-in-class digital experiences, and evaluate their application in Abu Dhabi. Work closely with the Digital Transformation Office on the identification and design of digital Visitor Experiences, and lead smart tourism initiatives externally across the tourism ecosystem to ensure timely implementation. Coordinate with Support Service Sector's Technology department to support on internal digitization initiatives including applications and websites as required for the department's improvements.

Shared Activity Ensure effective cascading of the functional strategy into section business plans to ensure vertical alignment and horizontal integration with other interfacing sectional strategies. Lead the identification of opportunities for continuous improvement and sustainability of systems, processes, and practices considering global standards, productivity improvement, and cost reduction. Carry out any other duties and responsibilities related to the role at the request of the direct manager. Manage and ensure effective implementation of functional policies, procedures, and controls covering all areas of assigned section activity so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service. Follow all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled and consistent manner. Demonstrate compliance to the organization's values and ethics at all times to support the establishment of a value-driven culture within the organization Contribute to the identification of opportunities for continuous improvement and sustainability of systems, processes, and practices considering global standards, productivity improvement, and cost reduction. Communication and Business Relationships

Internal Tourism Sector DCT Relevant Sectors / Departments

External Key vendors & supplies Government entities such as DOF or others Other Agencies / Partners / Stakeholders Tourism Entities (Hotels, Tourist Attractions, DMCs, Consultants, etc.)

Qualifications Bachelor's degree (Master's degree preferred) in Digital Development, Visitors Experience or any other decree within relevant industry. Experience At least 5 to 7 years' of experience in Visitors Experience, Digital Experience or equivalent. Skills Full professional English proficiency both in speaking and writing Arabic bilingual desirable but not mandatory Skilled in MS Office (PowerPoint, Word and Excel) Administrative skills and attention to detail Self-motivated with a proven ability to complete work in a timely manner Expert knowledge on rebates schemes, preferably accustomed with UAE best practices Experience with business planning Extensive experience with program management related to finance and policy