About Virtusa

Add the Middle East to your global professional experience and have the opportunity to work on some of the leading Digital Transformation programs.

Virtusa is one of the fastest growing IT Services companies in the Middle East with a growing client base in the UAE, KSA, Qatar & Oman and we work with the leading Banking and Financial Services, Travel, Telecom and Enterprises firms in the region. We have partnered with our clients to win awards from Gartner, IDC, WfMC and other analyst for the work that we have delivered to our clients in the region.

Why would you not like to be part of this exciting and award winning team? Don\xe2\x80\x99t listen to us, listen to our customers

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Teamwork, quality of life, professional and personal development: values that Virtusa is proud to embody. When you join us, you join a team of 30,000+ people globally that cares about your growth \xe2\x80\x94 one that seeks to provide you with exciting projects, opportunities and work with state of the art technologies throughout your career with us.

Role: Senior Software Engineer

Skill: Adobe analytics, Adobe launch, Google analytics 4, Big Query

Experience : 5+ Years

Description:

\xc2\xb7 Support overall Web and App analytics implementation by translating business requirements into technical documents.

\xc2\xb7 Support overall strategy, design and structure for web plus app measurement and tagging.

\xc2\xb7 Track and analyze platform traffic patterns and online customer behaviors through dashboarding and reporting in Adobe Analytics and Google Analytics 4

\xc2\xb7 Reviews and understands all assigned Statement of Work SOW obligations prior to delivery.

\xc2\xb7 Develop, improve, and enhance all processes in Analytics eVars and Props variable Implementations, Report suite configurations, Metrics, Dimensions, Segments etc and provide detailed tagging instructions to the implementation team.

\xc2\xb7 Establish and support governance in these platforms and ensure documentation of all architecture, configurations, enhancements, and troubleshooting on the platform.

\xc2\xb7 Architect solutions and provide recommendations that drive results on campaigns and acquisition objectives.

\xc2\xb7 Responsible for assisting in defining and maintaining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.

\xc2\xb7 Work with various internal and external stakeholders to develop project plan, manage the day today tasks and meet project deadlines

\xc2\xb7 Experience in working with Mobile Measurement Platforms Adjust, AppsFlyer is a plus.

Required Skills

\xc2\xb7 2Plus years of professional experience in using

\xc2\xb7 Adobe Experience Platform Adobe Analytics

\xc2\xb7 Google Marketing Platform Google Analytics 4, Looker Studio and Big Query

\xc2\xb7 Experience in debugging via Omnibug, GA Debugger, Adobe Experience Cloud Debugger and SQL.

\xc2\xb7 Tag Implementation Platforms Adobe Launch, GTM

Virtusa