Job Description

Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella - SALT, Parker's, Grind, Somewhere, Public, Soil, Shalwa and Kumo.
We are presently seeking to hire a highly qualified Design Lead who will be a pivotal creative force, responsible for defining, developing, and maintaining the visual identity and aesthetic integrity of our various restaurant brands. This role requires a visionary designer with strong leadership skills, a deep understanding of F&B branding, and the ability to guide a team in producing high-quality, impactful design solutions across all touchpoints.
Key Responsibilities:

• Creative Direction & Strategy:

• Lead the development of comprehensive brand guidelines and visual identities for new and existing restaurant concepts.
• Translate F&B visions and strategies into compelling visual narratives and design solutions.
• Ensure brand consistency and quality across all internal and external communications and physical spaces.
• Design Execution & Oversight:

• Oversee the design and production of all brand collateral, including menus, packaging, signage, uniforms, in-venue graphics, and promotional materials.
• Direct the visual content for digital platforms, social media, websites, and marketing campaigns.
• Collaborate closely with F&B operations, marketing, project management, and interior design teams to ensure seamless integration of design elements.
• Manage project timelines and resources effectively to meet deadlines and budget requirements.
• Team Leadership & Mentorship:

• Mentor and inspire a team of designers, providing constructive feedback, fostering skill development, and promoting a collaborative creative environment.
• Delegate tasks efficiently and oversee the quality of design output from the team.
• Innovation & Trend Spotting:

• Stay abreast of global and local design trends, F&B industry innovations, and competitor activities to ensure our brands remain fresh, relevant, and cutting-edge.
• Propose new design approaches and technologies to enhance brand presence and customer experience.

• Education: Bachelor's degree in graphic design, Visual Arts, or a related creative field.
• Experience:

• Minimum of 5+ years of progressive experience in graphic design, with at least 1-2 years in a leadership or senior design role.
• Proven experience within the F&B, hospitality, or restaurant industry is essential.
• A strong portfolio showcasing a diverse range of branding projects, particularly for F&B concepts.
• Technical Proficiency:

• Expert-level proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Acrobat).
• Proficiency in Figma, Sketch, or similar UI/UX design tools is a plus.
• Familiarity with motion graphics (After Effects) or 3D rendering software is an advantage.
• Design Acumen:

• Exceptional understanding of typography, color theory, layout, and visual hierarchy.
• Ability to translate complex ideas into clear, compelling visual communications.
• Leadership & Communication:

• Excellent leadership, mentorship, and team-building skills.
• Strong verbal and written communication skills, with the ability to articulate design concepts clearly to both creative and non-creative stakeholders.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.