Job Description

Role Overview

We are seeking a detail-oriented and proactive

CRM Specialist

to manage, optimize, and maintain our Customer Relationship Management system. This role is critical in ensuring lead tracking, follow-ups, reporting, and client communication workflows run smoothly across the organization.

Key Responsibilities

Manage and maintain the company CRM system, ensuring data accuracy and consistency Set up and optimize lead pipelines, automations, and workflows Monitor and distribute incoming leads to sales and leasing teams Create and maintain email, SMS, and follow-up campaigns Generate reports and dashboards on lead performance, conversions, and team activity Train team members on CRM best practices and system usage Integrate CRM with marketing platforms, listing portals, and internal tools Identify opportunities to improve efficiency and customer experience through CRM enhancements

Qualifications

Proven experience as a CRM Specialist, CRM Administrator, or similar role Experience with real estate CRMs (e.g., HubSpot, Salesforce, Zoho, Follow Up Boss, or similar) Strong understanding of sales funnels, lead management, and automation High attention to detail and strong organizational skills Ability to analyze data and provide actionable insights Excellent communication and collaboration skills Tech-savvy with the ability to learn new systems quickly

Preferred Qualifications

Real estate industry experience Experience with marketing automation and integrations Basic knowledge of email marketing, SMS campaigns, and analytics

What We Offer

Competitive salary based on experience Growth opportunities within a fast-expanding real estate company Collaborative and tech-forward work environment Opportunity to make a direct impact on business performance
Job Type: Full-time