About Us
We are looking for an exceptional CRM Manager who will champion and execute the retail and online brands for Al Tayer Insignia. You will play an integral part in the growth of one of the regions leading luxury and fashion companies, Al Tayer Insignia.
As a leader in luxury retail in the Middle East, Al Tayer Group's retail division, Al Tayer Insignia, hosts a portfolio of some of the world's best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!
About The Role
The CRM program manager will be responsible for championing and executing the CRM vision across the Retail Omni and Offline brands & supporting cross functional teams towards building the 1:1 customer communication experience at scale. The CRM program manager will be responsible for managing the CRM deployment team ensuring CRM deployments are executed with the best communication experience resulting in increasing traffic and sales. The CRM program manager will have deep process optimization experience & can jump hands on to execute communications and identifying and building lifecycle triggered communications to increase customer retention rates and loyalty program upsell.
Working alongside various teams within the business, including Digital Trading, Customer Insight, Digital Analytics, Digital Marketing, Digital Product, Amber and the Digital Technology function, this role will be pivotal in driving a customer centric strategy
What you will be doing
Strategic Roles and Responsibilities
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