Job Description

About Us

We are a fast-growing e-commerce company running multiple international brands in the lifestyle and family sectors. We create, design, and market products that connect emotionally with our audiences. To strengthen our creative and marketing impact, we're looking for a

Creative Strategist

to join our Dubai office.

Role Overview

As a

Creative Strategist

, you will be at the heart of our content and marketing strategy. You'll help create high-performing visual content for paid ads (photo, video, motion design) and develop engaging CRM campaigns through Klaviyo.
You'll work closely with the founder, marketing team, and external creatives (freelancers, videographers, designers) to bring ideas to life and optimize performance across all channels.

Key Responsibilities

Creative Strategy:

Develop and brainstorm ad concepts, content angles, and storytelling ideas for Meta, TikTok, and other paid platforms.

Content Production:

Create or coordinate high-quality visuals -- video shoots, photos, and motion design assets.

Briefing & Coordination:

Write creative briefs and manage freelancers (video editors, designers, photographers).

Ad Optimization:

Analyze ad performance and identify new creative directions to improve CTR and conversion rates.

CRM & Email Marketing:

Manage Klaviyo campaigns and flows, build engaging newsletters, and optimize retention strategy.

Brand Identity:

Ensure content consistency across all channels and brands.
Requirements

Proven experience as a

Creative Strategist

,

Content Creator

, or

Performance Creative Manager

in an e-commerce or digital marketing environment. Strong understanding of

paid social creative strategy

(Meta Ads, TikTok Ads). Experience with

Klaviyo

or similar CRM tools. Strong creative sense -- capable of turning marketing data into engaging storytelling. Familiarity with photo/video production and motion design tools (e.g. Adobe Suite, Canva, CapCut, etc.). Excellent communication and organizational skills. Fluency in

English

;

French is a strong plus.

Job Type: Full-time

Experience:

Graphic Design: 2 years (Required) Video editing: 2 years (Required) Email Marketing: 2 years (Preferred)
Language:

* French (Preferred)