Job Description

Synopsis
As a Creative Copywriter at Etihad Airways, you will play a key role in shaping and delivering bold, on-brand ideas through compelling short and long copies. Your work will resonate with global audiences and bring our brand voice to life across a wide range of touchpoints. You will collaborate closely with the Creative Copy Manager and cross-functional teams-including design, production, and marketing-to create high-impact content that strengthens Etihad's brand narrative and drives engagement across campaigns, channels, and platforms.
Accountabilities

• Execute the Brand Voice - Write engaging short and long-form copy that aligns with Etihad's tone of voice and messaging across digital, social, print, and film channels.
• Collaborate on Creative Concepts - Work closely with designers, senior copywriters, and other creatives to contribute ideas and support the development of multi-channel campaigns.
• Support Campaign Development - Assist in creating and delivering content for integrated marketing campaigns, ensuring clarity, consistency, and adherence to brand guidelines.
• Revise and Refine Content - Edit and proofread copy to maintain grammatical accuracy, clarity, and consistency with brand language.
• Research and Stay Informed - Stay up to date with industry trends, competitor activity, and content best practices to keep writing fresh, relevant, and engaging.
• Respond to Feedback - Receive and apply feedback from managers and team members to improve content quality and creative output.
• Uphold Brand Guidelines - Ensure all short & long copy is aligned with Etihad's brand standards and supports a consistent brand experience.
• Manage Multiple Assignments - Balance multiple projects simultaneously, meeting deadlines and adapting to shifting priorities and timelines.

Education & Experience

• Minimum of 4-6 years of experience in creative copywriting in creative advertising agencies. Previously worked as Mid-level copywriter or Senior copywriter.
• A portfolio that demonstrates experience in creative writing and production.
• Minimum bachelor's degree.
• Experience in aviation is a plus but not a necessity.

About Etihad Airways
Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world's leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad's codeshare partners, Etihad's network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad's ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!
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Skills Required