Copywriter / Verbal Identity Specialist
Dubai, DU, AE, United Arab Emirates
Job Description
Driven to create unique home-grown food concepts that bring people together, the Independent Food Company is a UAE-based hospitality company with multiple concepts under its umbrella - SALT, Parker's, Grind, Somewhere, Public, Soil and Kumo.
We are presently seeking to hire a highly qualified
Copywriter / Verbal Identity Specialist
expertise in crafting compelling social media content and brand concepts. The ideal candidate has a strong passion for storytelling, a deep understanding of audience engagement, and the ability to create impactful messaging across digital platforms.Key Responsibilities:
#
Content Creation & Copywriting
Develop
engaging, on-brand copy
forsocial media, digital ads, website content, and marketing materials
. Craftcreative brand narratives, campaign concepts, and taglines
that resonate with target audiences. Writepersuasive and conversion-focused content
for product launches, promotions, and storytelling campaigns.#
Social Media & Digital Engagement
Create
platform-specific content
for Instagram, TikTok, LinkedIn, and other channels. Develop engagingpost captions, hooks, and call-to-actions (CTAs)
to drive interaction. Ensure all content isaligned with brand tone, voice, and positioning
.#
Brand Development & Concept Creation
Collaborate with designers, strategists, and marketers to
develop unique campaign concepts
. Assist innaming projects, slogans, and creative directions
for new brand initiatives. Research trends, competitors, and audience behaviors to refine content strategies.#
Collaboration & Strategy
Work closely with the
design and marketing teams
to ensure a seamless blend of visuals and copy. Edit and refine content based onperformance analytics and audience insights
. * Maintain a strong understanding ofdigital marketing trends, cultural moments, and industry best practices
.
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Job Detail
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Job IdJD2064719
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, DU, AE, United Arab Emirates
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EducationNot mentioned