We are looking for a creative, energetic, and detail-oriented copywriter to craft engaging content for our various brand and marketing channels and mediums.
You will work with the brand team to develop copy across multiple channels and mediums, which adheres to our brand standards, communicates our brand pillars, speaks to a wide range of audiences/regions, and ensures we meet our goals.
You will need to be able to write quickly, creatively and accurately while also being willing to conduct research, if necessary. You will need to be flexible
What is in it for you:
Employee benefit card offering discounted rates across Accor worldwide
Learning programs through our Academies
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
Responsibility Area
Writing and editing digital/social copy, ensuring that it is engaging, informative and optimised for search engines, while aligning with the brand positioning/marketing strategy
Writing and editing editorial/print/ad copy, ensuring that it speaks to the target audience, while aligning with the publication/channel
Writing brand copy for guidelines, processes, SOPs and templates
Supporting the creation of various marketing collaterals, such as brochures, flyers, presentations and other materials that effectively reflect the brand pillars, as well as hotel amenities and services
Writing ad/brand copy, which aligns with the marketing calendar and the brand\xe2\x80\x99s overall marketing and promotional activities
Collaborating with other members of the marketing team, such as designers, marketing managers and content managers, to create cohesive and effective brand and marketing materials
Gathering information and insights from other teams and departments, such as the sales team, to inform the copywriting process
Ensuring that all copy adheres to the brand guidelines and is consistent with the voice and tone.
Maintaining a style guide to ensure that all copy is consistent and adheres to the brand standards.
Maintaining a copy archive to ensure we maximise use of all copy and an easy reference point for copy.
Staying up-to-date with the latest trends and best practices in copywriting and digital marketing to ensure that the brand\xe2\x80\x99s materials remain fresh and effective.
Keeping track of the performance of concepts and campaigns, and making necessary changes to improve the ROI.
Support the PR manager and/or agencies in writing, editing, and proofreading content directed towards media, such as press releases, award nominations, and media reviews.
Collaborating with external vendors, such as translation agencies, to ensure that all copy is accurate and appropriate for different languages and cultures.
Developing a clear understanding of our target markets and advising a comprehensive communications strategy to promote the brand.
Proofreading and elevating copy written by others in the team.
Requirements and Skills
Required:
Proven experience as a copywriter or related role
Knowledge of online content strategy and creation
Excellent writing, editing and proofreading skills
Experience with SEO
Strong research skills
Creativity
Collaborative spirit
Excellent time-management and organisational skills
BSc/BA in marketing, English, journalism or a related field
Preferred:
Arabic speaker and proficient in writing and translating to Arabic
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Why work for Accor? We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor\xe2\x80\x99s limitless possibilities. By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow\'s hospitality. Discover the life that awaits you at Accor, visit
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS