Job Description

Role Overview:

We are seeking a talented Arabic-first content writer with exceptional writing and editing skills to craft clear, engaging, and brand-aligned content across marketing channels. The ideal candidate will be fluent in Arabic (native-level proficiency) and have a solid command of English. They will focus on producing customer-facing copy that enhances engagement, retention, and user experience across CRM and communication touchpoints.

Key Responsibilities:

Email & CRM Content

Write and localize engaging Arabic email content that aligns with campaign objectives and brand tone. Create persuasive and brand-aligned copy for social media, offline marketing materials, and performance-driven digital campaigns. Collaborate with designers and marketing team to ensure messaging consistency and effectiveness.

Push Notifications & WhatsApp Campaigns

Develop concise, impactful copy for app push notifications and WhatsApp messages. Test and optimize messages for open rates, CTR, and conversions.

Customer Communication Templates

Create and refine Arabic templates for customer support replies, order updates, and feedback requests. Ensure tone of voice reflects brand empathy and clarity.

Localization & Editing

Translate and adapt English marketing materials into culturally relevant Arabic copy. Maintain linguistic accuracy and emotional resonance across all channels.

Brand Voice & Consistency

Uphold brand guidelines and tone across all communication touchpoints. Work closely with marketing and customer success teams to align content objectives.

Qualifications & Skills

Bachelor's degree in Arabic Language, Communications, Marketing, or related field. Native Arabic writing proficiency and strong command of English. 2-4 years of experience as a copywriter or content writer in a marketing or CRM team. Proven experience writing for digital CRM channels (email, push, WhatsApp, etc.). Excellent grasp of grammar, style, and tone in Arabic marketing communication.

Key Skills

Exceptional Arabic writing and editing skills Strong attention to linguistic and cultural nuances Experience in CRM / retention content (email, push, WhatsApp) Understanding of customer journey and engagement flows Collaboration and cross-functional communication Time management and attention to detail

Preferred Experience

Experience in e-commerce, healthtech, or lifestyle sectors. Background in customer engagement or lifecycle marketing. Familiarity with tools like HubSpot, Klaviyo, or similar CRM platforms.
Job Type: Full-time