Job Description

Key Responsibilities

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- Develop a cohesive content strategy aligned with Worood's brand identity, marketing goals, and seasonal campaigns.

- Plan and oversee monthly content calendars across all digital platforms.

- Ensure consistency in tone, messaging, and visual direction across channels.

- Collaborate closely with the marketing team to translate campaign objectives into strong content concepts.

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- Lead, mentor, and empower the content team (copywriters, designers, media production team)

- Provide ongoing feedback, training, and support to enhance team skills and performance.

- Delegate tasks effectively and monitor workflow to ensure timely, high-quality output.

- Foster a collaborative, inclusive, and creative team environment.

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- Brainstorm and develop original ideas for storytelling, campaigns, social content, product highlights, and brand moments.

- Direct the creative process for photoshoots, reels, videos, and editorial content.

- Ensure all visuals and copy reflect the brand's aesthetic, values, and emotional identity.

- Push for innovation in content formats, styles, and creative approaches.

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- Partner with the marketing team to align content with performance goals, customer insights, and brand positioning.

- Analyze campaign performance and content results to refine future strategies.

- Ensure content supports sales initiatives, product launches, and engagement objectives.

- Maintain awareness of industry trends, competitor activations, and emerging content styles.

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- Review and approve all content before publishing to maintain quality standards.

- Optimize content for digital channels, including SEO, social algorithms, and platform best practices.

- Track content KPIs and generate insights-based recommendations.

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- Work with brand, product, and e-commerce teams to ensure content reflects product stories and customer needs.

- Align with PR, influencers, and partnerships to ensure unified messaging.

- Participate in campaign planning, brand events, and creative brainstorming sessions.

Required Qualifications & Skills

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? Bachelor's degree in Marketing, Mass Communication, Media, or a related field.

? 4-7 years of experience in content creation, marketing, or creative direction.

? Proven experience leading a creative or content team.

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? Strong marketing foundation and understanding of digital marketing principles.

? Excellent leadership, communication, and team management skills.

? Creativity with the ability to conceptualize strong brand stories and visual ideas.

? Strong copywriting and content development abilities.

? Ability to analyze content performance and turn insights into improvements.

? High attention to detail in both visual and written content.

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? A visionary, innovative thinker with a passion for storytelling.

? Empathetic, inclusive leader who empowers creative talent.

? Organized, proactive, and capable of managing multiple projects simultaneously.

? Adaptable and solution-oriented in a fast-paced environment.

? Strong aesthetic sense aligned with Worood's artistic and elegant identity.

New Cairo

If you are interested, send your CV

Job Type: Full-time