to lead content planning, messaging, and market-localized storytelling across
Emerging Europe
, including:
Bulgaria, Romania, Serbia, Albania, North Macedonia, Montenegro, Bosnia & Herzegovina, Moldova, Latvia, and Greece.
Role Overview
You will build market-relevant content strategies that drive growth across social media, campaigns, and conversion pages--ensuring brand consistency while adapting to local culture, language nuance, and consumer behavior.
Key Responsibilities
Develop market-level
positioning, messaging pillars, and tone of voice
Build
monthly/weekly content calendars
(organic + paid)
Write and optimize copy for
ads, social captions, landing pages, emails, product pages
Create
creative briefs
for designers, video editors, and creators/UGC
Localize content while maintaining brand identity
Track performance and improve content using insights (CTR, CVR, engagement)
Candidate Profile
Proven experience in
content strategy / copywriting / brand strategy
Strong portfolio (strategy + execution)
Comfortable working with KPI-driven teams and fast timelines
* Strong English;
local language skills are a major plus
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