Job Description

Key Responsibilities

1. Strategic Marketing & Branding

Develop and implement a 360 marketing plan aligned with company goals and sales targets. Strengthen RPM's positioning in the luxury and business car rental segment. o Conduct market and competitor analysis to identify trends, opportunities, and customer insights.
2. Digital & Social Media Marketing o

Manage and grow all digital marketing platforms, including Instagram, Snapchat, Google Ads, Meta Ads, YouTube, TikTok, and WhatsApp Business. o Oversee content creation, video editing, and storytelling that highlight RPM's luxury car fleet and lifestyle experience. o Develop creative visuals and promotional materials using Photoshop and other design tools. o Drive performance marketing initiatives for lead generation, web traffic, and conversion optimization. o Collaborate with influencers and agencies to produce high-quality, brand-aligned content.

3. Partnerships & Events

Build and manage partnerships with hotels, travel agencies, corporate clients, and tourism boards. o Plan and execute premium marketing activations, sponsorships, and luxury lifestyle events (e.g., brand collaborations, raffles, or launch events).
4. Customer Engagement & CRM o Manage customer communication through WhatsApp Business, loyalty programs, and referral campaigns. o Implement CRM-driven initiatives such as email marketing and re-targeting campaigns. o Analyze customer behavior and feedback to enhance satisfaction and retention.

5. Budgeting & Reporting o Develop and manage the annual marketing budget efficiently. o Track and report key performance metrics (ROI, CPL, conversion rates, engagement levels, etc.) to senior management.

Qualifications & Experience

Bachelor's degree in Marketing, Business, or related field (Master's preferred). 3-6 years of marketing experience, preferably within the car rental, automotive, or hospitality industries. Proven expertise in digital marketing, social media strategy, and content creation. o Strong understanding of Dubai's luxury market and customer demographics. Excellent communication and presentation skills in English (Arabic is an advantage). Skills Required Strategic thinking and brand management. Proficiency in Google Analytics, Meta Business Suite, SEO, CRM systems, and Photoshop
. o Hands-on experience with Instagram, Snapchat, WhatsApp Business, and video editing tools

. o Creative mindset with a data-driven approach to decision-making. o Leadership, collaboration, and project management abilities.

High energy, proactive attitude, and results-focused approach. Compensation Competitive salary and benefits package, commensurate with experience and performance.

Interested candidates

who meet the exact JD criteria can share their updated resume ThaniyaHR@rpmcar.ae with the subject line

"Marketing Manager

Job Type: Full-time

Pay: AED4,000.00 - AED6,000.00 per month

Education:

Bachelor's (Preferred)
Language:

* Arabic (Required)