Scope

We are looking to recruit an enthusiastic individual to join our dynamic, fast paced, and multidisciplinary business in the Middle East as our Content Marketing Specialist.

We are seeking a highly skilled and motivated Content Marketing Specialist to join our marketing and communications team. As the Content Marketing Specialist, you will be responsible for developing and executing social media campaigns that align with our overall marketing objectives, create compelling content as well as managing our social media accounts and developing content strategies to engage with our target audience. We are looking for a dynamic self-starter, who will be at ease with multi-tasking in a fast-paced environment and managing stakeholder expectations, covering our business divisions with B2B, B2C & B2G client bases and will be responsible for developing and executing social media campaigns and strategy that drive lead generation, brand awareness, and business growth for the business.

The ideal candidate will be fluent in English and possess exceptional organisational, communication, and stakeholder management skills, strategic output and a goal orientated mindset. Arabic is a plus.

Responsibilities

You will:

Put the external client at the center of everything we do and assist the internal client achieve their objectives.

Key Responsibilities:

• Develop and execute social media strategies that support our marketing objectives and increase engagement with our target audience and grow our reach and follower bases.
• Manage our social media accounts, including scheduling, content planning, briefing and publishing posts, monitoring social media activity, and engaging with followers.
• Create and curate engaging content for our social media channels, including but not limited toTwitter, LinkedIn, Instagram, and Facebook and evaluate social media platforms and where KFME should be.
• Conduct social media analysis and audits to measure the success of our campaigns, identify trends, and make data-driven decisions.
• Collaborate with other members of the marketing team to ensure social media content aligns with overall marketing strategies.
• Stay up-to-date with the latest social media trends, technologies, and best practices, and integrate them into our social media strategy.
• Monitor competitor activity on social media and suggest ways to improve our own social media presence.
• Manage and execute social media advertising campaigns, including creating ad copy and targeting specific audiences while adhering to global KFME digital brand guidelines.
• Manage and moderate all social media content and community management (monitor and respond to all comments, mentions, messages) as well as create internal and external live communications where needed.
• Build relationships with influencers and other key stakeholders to increase the reach of our social media campaigns.
• Analyze and report on social media performance metrics, identifying areas for improvement and adjusting strategies accordingly.
• Manage social media advertising campaigns, including ad copywriting, targeting, and budget management.
• Develop and execute crisis management plans for negative comments or situations on social media.
• Collaborate with other departments to ensure brand consistency and alignment with overall marketing strategies.

Events

• You will cover/curate content on events all aspects of Knight Frank events where relevant, including, but not limited to client events and media.
• Roundtables, with the support of the team.
• Be willing to travel if required.

Systems & IT competence

• Microsoft Office suite
• Social media listening tools (Hootsuite, Mention, Brandwatch, Sprinklr, Hubspot etc.)
• Project Management software support desirable
• Adobe Suite (InDesign, Photoshop & Premiere Pro) desirable

Qualifications and Personal Skills:

• Bachelor\'s degree in marketing, communications, or a related field.
• Minimum of 2-3 years of experience in social media management.
• Excellent verbal and written communication skills in English. Arabic language skills would be a plus.
• Strong knowledge of social media platforms and their respective audiences.
• Experience in managing social media advertising campaigns, including creating ad copy and targeting specific audiences.
• Familiarity with social media analytics tools and the ability to interpret data to make data-driven decisions.
• Ability to work under pressure and manage multiple projects simultaneously.
• Strong interpersonal skills and the ability to work collaboratively as part of a team.
• Clear, creative, and logical thinker with exceptional writing and communication skills.
• Flexible, adaptable and with a co-operative attitude; able to work as part of a team.
• Excellent organizational and interpersonal skills.
• Enviable attention to detail.
• The ability and flair to manage and lead large scale multichannel projects with ease.
• An intelligent listener, ambassadorial and can sell in ideas and concepts to stakeholders.

Personal Attributes:

• Creative thinker with a passion for marketing and event management.
• Collaborative team player with excellent interpersonal skills.
• Strong problem-solving skills with the ability to think outside the box.
• Detail-oriented and organized with a focus on delivering high-quality work.
• Ability to work in a fast-paced environment and manage competing priorities.
• Proactive self-starter with a can-do/go-getter attitude.
• Excellent team player and relationship building skills.
• Strong sense of ownership and accountability for results.

Knight Frank