Headquartered in Dubai, UAE, The First Group is a dynamic, integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands and real estate asset management services. Since our launch in 2005, we have carved a highly successful niche offering unrivalled property investment opportunities in high-growth markets to clients from more than 70 countries worldwide.

We were among the first developers to identify the tremendous potential in providing private investors the opportunity to purchase hotel guestrooms, suites and serviced apartments in our collection of upscale properties located in highly popular locations across Dubai. We back up our success with a list of International Property awards along with strategic partnerships with companies such as Wyndham Hotel group, Millennium Hotels, Emirates Airlines and Jumeirah Hotels and Resorts.

To successful candidates, we offer a diverse progressive corporate working environment with clear growth potential along with award winning sales & marketing tools, a state of the art showroom featuring Dubai\xe2\x80\x99s only virtual helicopter tour and endorsements from a number of international sporting celebrities.



The Junior Content Marketing Specialist is instrumental in contributing to and implementing content marketing strategies across The First Group. This role involves assisting with content management across multiple platforms, supporting social media efforts, and aiding in email marketing campaigns. By boosting our company\'s organic search results, enhancing brand awareness, and facilitating revenue growth, the Junior Content Marketing Specialist plays a key role in our marketing team.

Responsibilities

• Social Media Management: Assisting in planning, implementing, and managing our social media presence, community interactions, and online reputation management (ORM). This includes scheduling content, tracking follower patterns, facilitating inquiries, escalating customer complaints, and creating monthly reports.
• Content Marketing: Collaborating with stakeholders and creative teams to plan and implement compelling digital content across various channels. This includes maintaining up-to-date knowledge of social channels, facilitating content creation in different formats, performing content audits, and publishing high-quality content that aligns with customer journeys.
• Content Management: Coordinating, proofreading, and editing website content, actively participating in SEO practices, and uploading new content to TFG websites and portals through the CMS.
• Email Marketing: Supporting the creation and implementation of monthly newsletter campaigns and analyzing insights generated from these campaigns.
• Reports & Analysis: Analyzing key metrics, reporting on results and plans, monitoring trends in social media tools and channels, and translating qualitative data into actionable insights for strategy revision.

Desired Skill & Expertise

Qualification & Experience

• Bachelor\xe2\x80\x99s Degree in marketing, communications, or journalism is preferred.
• The candidate should be a recent graduate or have up to 2 years of experience in a digital role, preferably with some exposure to social media or content creation.
• Familiarity with SEO tools and Google Analytics, as well as an interest in the hospitality or real estate industry, will be advantageous.
• GAIQ certification (Google Analytics Certification) is considered a plus, but not required.

Competencies

• Analytical and problem-solving skills competencies
• Strong verbal and written communication skills
• Advanced proficiency in MS-Office Suite and Adobe
• Knowledge of SEO best practices and social media scheduling/moderation tools
• Experience with content management systems and email marketing
• Knowledge of AI generative copywriting tools and ability to craft compelling prompts

The role will require the ability to operate on a wide range of topics and projects simultaneously, excellent organizational skills, and a keen attention to detail. The ideal candidate will be innovative, results-oriented, resilient, and have an ability to influence.

The First Group