Job Description

Key Accountabilities and Responsibilities include:

Corporate Website

§ Responsible for the web content strategy that serves to support the business objectives and growth of the organization.

§ Develop and review the site map for the new corporate website.

§ Project manage the development of the corporate website and company investors APP and the application from a content point of view

§ Research content and investor trends to ensure that company content is quality, relevant and appealing.

§ In charge of populating and updating corporate and business content on the CMS working with the social media team

§ Coordinate with the Social Media Team and the IT team for business requirements on the website.

Teamwork and Collaboration

· Brainstorm with the Marketing & Communications team, write and edit engaging content (in English and Arabic) for social media posts, captions, hashtags, and marketing campaigns.

Work closely with stakeholders, including strategists, to provide quality content for digital campaigns that are aligned with corporate business objectives and targets

· Work cross-functionally with members of the organisation and Marketing & Communications team to ensure consistent brand and messaging approach, share resources, and facilitate collaboration across internal and external activities and channels.

Quality & Analysis

· Partner with Marketing & Social Media team to monitor, analyse and review company website and social media metrics and insights to optimize content performance, identify trends, and propose recommendations for improvement.

· Utilise SEO methods to increase traffic to company social accounts in collaboration with marketing & social media team

· Build and maintain an indepth insight of the target audience, their preferences, and behaviours to tailor content and campaigns effectively.

· Proof-read and responsible for accuracy of all copy, including grammar, spelling, and adherence to brand guidelines.

· Maintain up-to-date with social media trends, best practices, and emerging platforms, conducting research to inform content creation and optimization strategies.

Creativity

· Develop unique and engaging content for social media channels, including LinkedIn, Facebook, Instagram, YouTube, and other appropriate social media platforms to communicate key brand messages, push product knowledge and sales, convert business leads to the organisation's product/service benefits.

· Working closely with the Marketing & Social Media Manager and Corporate Communications Manager, the content creator will proactively shape the organization's digital narrative, success stories and voice of company via content for internal and external audiences

· Produce, edit and create concise, attention-grabbing, and persuasive videos and image ads, with Marketing & Social Media team, that captivates the audience, while adhering to brand guidelines and tone of voice.

· Develop visually compelling and cohesive digital assets that align with the content and overall campaign objectives.

· Curate content that is engaging, digestible and relatable for internal and external audience through a clear and straight forward messaging approach.

Requirements

Bachelors degree in Communications, Marketing, Advertising, Journalism, or any other related field.

Possess at least 4 years of relevant experience in financial & banking industry, or, have more than 6 years of marketing & content creation experience