Responsible for creating, reviewing, and editing content for the company which will be published in the company\xe2\x80\x99s digital presence. Maintain consistency between marketing campaigns and published content by cooperating concurrently with the marketing team. Brainstorm, and suggest newer ways and platforms to stay up to date with trends to increase the target market. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business. Role & Responsibilities:
Research industry-related topics
Prepare well-structured drafts using digital publishing platforms
Create and distribute marketing copy to advertise our company and products
Interview industry professionals and incorporate their views in blog posts
Edit and proof-read written pieces before publication
Conduct keyword research and use SEO guidelines to optimize content
Promote content on social networks and monitor engagement (e.g. comments and shares)
Identify customers\xe2\x80\x99 needs and recommend new topics
Coordinate with marketing and design teams to illustrate articles
Measure web traffic to content (e.g. conversion and bounce rates)
Update our socials as needed
Preferred Skills & Experience Required:
Proven work experience as a Content Creator, copywriter, or similar role
Portfolio of published articles
Hands-on experience with Content Management Systems (e.g. WordPress)
Excellent writing and editing skills in English
An ability to fact-check long-form content pieces
Time-management skills
Familiarity with SEO
Bachelors in Marketing, English, Journalism, or relevant field
Please share samples of your work (portfolio or links to published articles) along with your application.
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