Job Description

JOB DUTIES

Marketing Development & Program Management

Responsible for all ARCE digital and print content related to marketing and promotions.

Develops marketing materials for special donor initiatives, e.g., year-end fundraising acquisition campaigns, specific cultural preservation project appeals.

Analyzes conversion and click-through data to determine the highest performing donor groups and the effectiveness of marketing and fundraising methods and materials.

Oversees editorial content and marketing messaging to ensure consistent brand and messaging.

Monitors and analyzes which marketing methods yield the best results, including online advertising, email, and social marketing.

Communications & Public Outreach Direction

Exercises overall direction of ARCE messaging in collaboration with stakeholders.

Responsible for the content of the ARCE website, social media, direct email messaging, digital products, and print media.

Assures consistency in style and quality of written content from a wide variety of sources. Develops new content and identifies new sources for content relevant to enhancing the ARCE brand and mission.

Develops new methods to increase public awareness and response to ARCE platforms for both research and fundraising activities.

Directly supervises Communications Associates and Graphic Designer.

Media coordination for events.

Strategic Planning

Designs and implements a Content Strategy to govern ARCE editorial products.

Develops a Strategic Digital Vision to define the landscape for ARCE's digital presence.

Determines quantifiable metrics and measurements to monitor and assess the organization's ongoing path to achieving its strategic goals.

Assists in grant and contract application processes, specifically in marketing the project and promoting the ARCE brand.

SKILLS REQUIRED

Knowledge and Experience

Thorough knowledge of the mission and functions of the organization and the responsibilities of ARCE personnel in Egypt, as well as official contacts.

Expert level of written and verbal English communication skills.

Expert knowledge of communications and marketing principles and strategy for nonprofit fundraising, including very strong editorial and writing skills.

Significant knowledge of the methods for strategic planning, marketing campaign management, digital platforms, and data analysis.

Interpersonal Characteristics

High-level management skills are required for long-range planning, resource management, and building effective teams.

Strong organizational skills that reflect the ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail.

Exceptional interpersonal skills and the ability to develop relationships of trust and respect with internal and external key stakeholders

Job Type: Full-time

Experience:

Leadership: 4 years (Required) Communications: 8 years (Preferred)
Language:

* English Language (Required)