5+ years of experience in a research or analytics role in public relations or communications
Experience evaluating the effectiveness of PR programs
Experience working with media databases and data analytics tools to monitor media coverage and evaluate share of voice
Bachelor's degree
Job summary Amazon Web Services is looking for a Communications Analyst to join its International Public Relations team and lead a variety of measurement, reporting, and analytical initiatives across Europe, the Middle East, and Africa (EMEA) and Asia Pacific and Japan (APJ) teams. This role will enable the teams to make data-driven decisions by analyzing PR results, providing insights, and helping to evaluate the recommended approach. The ideal candidate has a background in communications or media analytics, strong analytical and communication skills, thrives on building new programs and navigating ambiguity, and can exercise high judgment while acting quickly. They are adept at translating public relations (e.g. qualitative) data into actionable insights easily digestible by an audience of creative professionals. This role also requires a high degree of cultural sensitively and ability to communicate effectively with stakeholders from many different countries and cultures. This role is based in Dubai and requires periodic international travel. Key job responsibilities
Provide monthly and quarterly reporting against global and regional goals, including insights based on media coverage and trends
Manage relationships with media monitoring and Share of Voice (SoV) vendors to ensure optimal use of resources
Monitor SoV and provide insights into results and opportunities
Audit analytical processes and provide recommendations to streamline and optimize across regions
Analyze and report on sentiment and reach of coverage
Manage a variety of long-term research initiatives
Support key campaigns by monitoring coverage and influencers and advising when in-cycle PR adjustments are required
Use quantitative and qualitative analysis to identify emerging trends, evaluate industry-specific positioning, and assess messaging effectiveness
Excellent analytical and problem-solving skills
Excellent written and oral communications skills
Highly organized and detail-oriented with ability to prioritize multiple projects
Demonstrated ability to think strategically and improve workflow processes
Experience with Cision, Meltwater, and/or Salesforce CRM preferred
Ability to speak a second European or Asian language advantageous
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