About the job Chief Marketing Officer

Date Posted: 05-01-2024

Position: \xef\xbb\xbfChief Marketing Officer

Reporting to: CEO

Job location: Dubai (UAE)

Industry: Crypto

• \xef\xbb\xbfResponsibilities

Formulate and execute a comprehensive marketing strategy aligned with the company\'s business objectives. * Drive brand awareness, user acquisition, and customer retention through strategic marketing initiatives

• Manage and enhance the company\'s brand image in the crypto space.
• Ensure consistent messaging and branding across all channels and touchpoints.
• Oversee digital marketing campaigns, including social media, search engine optimization (SEO), content marketing, and paid advertising.
• Utilize data-driven insights to optimize digital marketing efforts

Build and nurture a vibrant and engaged community around the company\'s products and services. * Foster relationships with key influencers and thought leaders in the crypto space.

• \xef\xbb\xbfWork closely with the product team to develop and implement effective product marketing strategies.
• Communicate the value proposition of our products to the target audience Manage relationships with media outlets and journalists, ensuring positive coverage of the company.
• Respond to media inquiries and proactively seek opportunities for positive PR.
• Plan and execute events, conferences, and sponsorships to increase the company\'s visibility and network within the crypto community.
• Stay informed about market trends, competitor activities, and regulatory changes in the crypto industry.
• Build and lead a high-performing marketing team.
• Establish key performance indicators (KPIs) and regularly report on the effectiveness of marketing campaigns.
• Use analytics to measure ROI and optimize marketing strategies.

\xef\xbb\xbfQualifications:

• Proven minimum 7 years experience as a CMO or in a senior marketing role within the crypto or fintech industry.
• In-depth knowledge of the crypto industry, blockchain technology, and decentralized finance.
• Strong understanding of digital marketing, social media, and community building.
• Excellent leadership and team management skills

Salary AED 55000/- + benefits as per UAE law

Reliance Human Resources Consultancy