Develop and implement channel marketing strategies for key vendor brands in alignment with vendor marketing objectives and budgets.
Plan & Execute end-to-end marketing campaigns (digital, events, webinars, demand gen, Industry Roadshows) to increase brand awareness, lead generation, and partner enablement.
Manage MDF (Market Development Funds) planning, execution, and reporting in coordination with vendors and finance.
Work closely with Business Units & sales teams to align marketing activities with sales goals and Strategic partner priorities.
Coordinate with creative and digital agencies for content creation, collateral, and campaign assets.
Maintain vendor relationships, ensuring timely approvals, compliance, and execution of co-branded marketing initiatives.
Qualifications & Skills:
Bachelor's degree in Marketing, Business Administration, or a related field.
5+ years of experience in channel or partner marketing, preferably in the IT distribution or technology sector.
Strong understanding of the IT channel ecosystem (vendors, resellers, VARs, MSPs).
Experience managing vendor marketing budgets and MDF.
Strong interpersonal and communication skills.
Familiarity with Dubai and wider GCC IT market dynamics.
Job Type: Full-time
Pay: AED15,000.00 - AED16,000.00 per month
Experience:
* marketing experience in IT industry: 2 years (Required)
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