Job Description

The Digital Marketing Specialist is responsible for leading and managing the digital marketing initiatives within CCNA B2B. This role focuses on




leveraging key digital tools such as Salesforce, marketing automation platforms (Marketo, Eloqua), and partner-related platforms to develop,




execute, and analyze targeted digital campaigns. The objective is to drive effective lead generation, enhance partner engagement, and ensure




alignment with Canon's overall digital strategy. The role requires close collaboration with internal teams and partners to optimize digital processes,




improve campaign performance, and support the company's growth objectives in a dynamic B2B environment.


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What we give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.



At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.



Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.

Digital Tool Management:

+ Administer and optimize usage of

Salesforce CRM

, ensuring marketing data integrity and campaign alignment.
+ Manage all leads and opportunities reported by Sales team in country within

Salesforce.

+ Manage and execute campaigns using

Marketo, Eloqua

, or similar marketing automation tools.
+ Track and report on lead generation, nurturing workflows, and campaign effectiveness.

Campaign Execution & Strategy:

+ Plan, launch, and monitor multi-channel digital marketing campaigns (email, landing pages, social media, etc.).
+ Analyze campaign performance metrics and provide actionable insights to improve future efforts.
+ Ensure alignment between Canon's digital strategy and partner co-marketing campaigns.

Partner Collaboration & Tools:

+ Support digital aspects of Canon's

partner marketing

activities.
+ Manage and contribute to content and functionality of the

Partner Portal

and

Partner Locator

.
+ Act as a marketing lead for the rollout and management of

CHAMP (Canon's Partner Platform)

.

Cross-functional Alignment:

+ Collaborate with sales, business development, and IT teams to streamline tool usage and lead flow.
+ Ensure digital marketing activities align with overall Canon brand and strategic goals.


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What we ask

Bachelor's degree in Marketing, Business, Communications, or related field. 3-5 years of experience in digital marketing, preferably in a B2B tech or imaging industry. Hands-on experience with

Salesforce

,

Marketo and/or Eloqua

is required. Strong project management and analytical skills. Experience with partner marketing, digital tools, and campaign reporting dashboards is a plus. Familiarity with CMS and web content tools is beneficial. Speaks English and French is required, Arabic is a plus

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You will need

Digital & Technical Skills

Campaign Management & Execution

Partner & Stakeholder Collaboration

Analytical & Reporting Skills

Language & Cultural Fluency

Strategic Thinking & Alignment

Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.