Our Client: A prominent organization in the food industry with ambitious growth objectives for the region, is seeking a dynamic and high-potential Category Manager to join their team. Role Overview: As a Category Manager, you will be instrumental in shaping and executing a robust marketing strategy designed to drive long-term category growth and enhance market share across multiple channels. Key Responsibilities:
Strategic Development: Create and implement comprehensive marketing strategies and annual plans to foster category growth and increase profitability.
Collaboration: Work closely with trade marketing, sales, and farm operations teams to ensure successful execution of marketing initiatives.
Brand Management: Develop and oversee category brand marketing strategies, manage the brand portfolio, advocate for new product innovations, and align with key stakeholders.
Campaign Execution: Lead the implementation of marketing campaigns across digital, ATL, and BTL channels, including consumer activations.
Performance Measurement: Track ROI of marketing activities and collaborate with agencies for effective strategy execution.
Budgeting & Reporting: Manage the CMI budget, prepare reports for various meetings, develop and deliver the annual marketing plan, and conduct monthly gap analyses to address any performance gaps.
Your Profile:
Education: MBA required.
Experience: Minimum of 12+ years of experience in the food industry, with at least 2 years specifically in Category Management.
Regional Experience: Current or previous experience in GCC markets is highly preferred.
Next Steps: Upload your resume via our ATS platform and ensure all form details are complete. Shortlisted candidates will be contacted within 5-7 working days for a more detailed discussion about the role. Please note, due to high application volumes, we will only respond to shortlisted profiles.
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