Job Description

Cafe Marketing & Social Media Specialist (Sales-Driven)

Location

On-site / Hybrid (Cafe + Events)

Job Overview

We are hiring an

experienced Cafe Marketing & Social Media Specialist

whose primary mission is to

increase revenue

from:

In-store cafe sales Events & catering
Social media management is a

tool to drive sales

, not the final goal. We are looking for someone who understands how to turn content, promotions, and campaigns into

real customers and bookings

.

Key Responsibilities1. In-Store Sales Growth (Primary Responsibility)

Plan and execute

weekly and monthly sales campaigns

to increase: Daily footfall Average order value Repeat visits Create

product bundles, limited-time offers, upselling strategies

, and staff selling scripts. Work closely with cafe staff to ensure promotions are

actively pushed to customers

. Improve

menu layout, visuals, and product positioning

to drive impulse buys.
2. Events & Catering Marketing

Promote cafe

events, catering, and coffee cart services

. Create event

offers, packages, and pricing strategies

. Generate leads through: Social media WhatsApp Local partnerships and walk-ins Support event execution and identify upsell opportunities. Track event performance and profitability.
3. Social Media Management

Manage daily content for

Instagram, TikTok, and other relevant platforms

. Plan and execute a

monthly content calendar

aligned with sales goals. Create and post: Product-focused content Promotions and limited offers Behind-the-scenes cafe content Event highlights and customer moments Respond to DMs, comments, and inquiries, converting them into

store visits or bookings

. Work with influencers or creators when needed (ROI-focused).
4. Campaigns & Promotions

Launch

seasonal, weekend, payday, and holiday campaigns

. Lead new product launches from idea to execution. Coordinate in-store visuals: posters, table cards, menus, stickers. Collaborate with suppliers for joint promotions.
5. Performance Tracking & Reporting

Track and report on: Sales before vs after campaigns Social media performance tied to footfall and orders Event inquiries and conversions Use data to improve content, offers, and promotions. Present clear insights and next steps to management.
Required Experience & SkillsMust-Have

2-5 years experience

in cafe, restaurant, F&B, or retail marketing. Proven experience

managing social media pages

for a business. Demonstrated ability to

increase sales through marketing

. Strong understanding of cafe customer behavior. Hands-on, execution-focused mindset.
Nice-to-Have

UAE F&B experience Canva / basic design skills Paid ads experience (local targeting) WhatsApp marketing & loyalty programs
Key KPIs

In-store sales growth Average order value Event & catering bookings Social media-driven inquiries Campaign ROI
Personality & Mindset

Sales-first thinking Creative but numbers-driven Proactive and fast-moving Comfortable working on-site and during events
What We Offer

Real impact on business growth Creative freedom with accountability Competitive salary + performance incentives Growth into

Marketing Manager / Growth Lead

Job Type: Full-time

Pay: AED6,000.00 - AED7,000.00 per month