ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people \xe2\x80\x93 we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don\xe2\x80\x99t believe in the \xe2\x80\x98one size fits all\xe2\x80\x99 approach and instead we will equip you with the tools you need to shape your own future.

THE BEAUTY & WELLBEING DIVISION:

The Beauty & Wellbeing (B&W) division at Unilever houses iconic and loved Hair & Skin Care brands. This role will focus on PR and influencer marketing of our key brands Sunsilk, Dove, Clear, Glow & Lovely, and Vaseline. It is a critical pillar in brand marketing plans to drive brand equities, engagement, and overall business objectives.

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are a PR & Marketing expert, passionate about using the voice of others to amplify brand messages and authentically build credibility and trust with its audience to drive business and communications goals, then this role is just for you.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

This role is dedicated for Hair and Skin Care brands and is hyper focused on execution of:

Brands\xe2\x80\x99 external communications, PR & Influencer Marketing in Executing the integrated communications plans for both brands including events Building relationships with stakeholders in the market. Leveraging knowledge / experience of multicultural beauty/hair and the cultural landscape is a must. Partnering with the local brand marketing and media teams, and global PR & Influencer teams to deploy specific plans and assets in the market. Managing annual PR and Influencer Marketing budgets. Managing PR and Influencer marketing agencies. Leading the PR & Influencer measurement and in-market optimization. Setting KPIs for PR and influencer marketing programs in the market. Maintaining strong media contacts and being the external-facing PR and Influencer marketing expert for hair and skin care brands. Manage local issues & risks.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• An expert in PR, communications, and influencer marketing (6-8 years of experience either at an agency and/or in-house), with perfect understanding of what does and does not work in PR and Influencer Marketing channels.
• A passionate beauty publicist and influencer marketer who is able to create and pitch compelling stories to deliver maximum earned coverage across earned and paid channels. Must be knowledgeable / expert in multicultural beauty and hair and the cultural landscape.
• A relationship builder with media that has a network of existing media contacts with consumer and trade beauty print and online media, and broadcast outlets
• A self-starter who is obsessed with tangible business results, OKRs and pioneering new models \xe2\x80\x93 pushing the boundaries of what it takes to land impactful PR and influencer content (that drives engagement and ultimately sales)
• Ability to see all the priorities across the total brand to deliver the most optimal annual execution across PR and influencer marketing with breakthrough results
• A collaborator who thrives on working together with different teams and marketing specialties to execute programs with excellence and clarity
• Proven track record with executing resonant PR and influencer marketing programs in Arabia (preferably focused on KSA & UAE)
• A strategic executor that leverages the thinking skills to develop strong programs for beauty brand campaigns and has an eye on cultural relevancy and purpose
• A strong business mindset focusing on what is needed to drive impact and business results for the brands
• Ability to work independently and own work/projects
• Be in control of risk & issues management \xe2\x80\x93 identify potential risks, mitigation, contribute to live issues management led by corporate comms incl. seeking the correct inputs from brand, R&D

Skills

Strategic thinking combined with strong bias for execution Knowledge/experience in Multicultural beauty/hair and the cultural landscape Relationship builder and publicist Brand PR crafting Social Influencer content expert and management On top of cultural, beauty, and lifestyle trends Strong storyteller (verbal and written skills) Strong ability to influence and manage stakeholders Understands the dynamics of building and managing reputation Channel management: Knows how to build, maintain and evaluate external channels including social media Good knowledge of the Arabia media landscape Communications generalist, with an all-round excellent working knowledge of the various disciplines of communications such as media/public relations, social media/digital and issues management

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

• Critical SOL (Standards of Leadership) Behaviors

• PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
• PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
• TALENT CATALYST: Invests in people \xe2\x80\x93 coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
• BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their \xe2\x80\x98Whole Self\xe2\x80\x99 to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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