Job Description

The

Business

/

Marketing Coordinator

shall be responsible for creating and implementing strategic brand marketing plans for our vessels as well as executing multi-channel marketing campaigns to strengthen brand loyalty for our vessels, increase product awareness, and drive customer engagement and conversions. This role requires a proactive and strategic thinker with expertise in brand management, digital marketing, and consumer behavior. The ideal candidate will thrive in a collaborative environment and develop innovative solutions to business challenges.

1. Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement across several platforms and other relevant channels.

2. Create engaging, high-quality content, including posts, stories, and reels, to effectively communicate our brand and services to the yacht community.

3. Identify and execute new ways to connect with and grow our audience within the yachting industry.

4. Monitor industry trends, algorithm updates, and emerging technologies to proactively optimize digital marketing strategies.

5. Prepare and deliver regular performance reports, analyzing trends and providing data-driven recommendations for campaign optimizations.

6. Create and maintain a social media content calendar to ensure consistency and strategic messaging.

7. Assist in building brand awareness and launching new service offerings.

8. Design and execute email marketing campaigns to drive customer engagement and retention.

Academic & Experience

1. A four-year degree in marketing, communications, or a related field is preferred

2. Minimum of 03-05 years of proven experience as a Marketing Manager, Social Media Manager, or in a similar role.

3. In-depth knowledge of social media platforms, best practices and other relevant channels.

4. Proactive and candidates who can work independently are preferred.

5. Strong content creation skills including basic graphic design with experience using design software such as Canva or Adobe Creative Suite.

6. Demonstrated ability to nurture and expand existing client relationships while attracting new clients through social media, web content, email campaigns, and events

7. Candidates with UAE experience, based in Abu Dhabi and ready to Join Immediately are preferred.

Job Types: Full-time, Permanent

Application Deadline: 25/04/2025
Expected Start Date: 28/04/2025