Job Description

MISSION



In charge of creating and implementing the PPD Business Education strategy in order to massify Business Education reach in the country, to upskill PPD clients in all physical channels (independent salons, chains, pro-shops, specialty retail), in coordination with Sales team

KEY RESPONSIBILITIES



STRATEGY Creates Business Education strategy respecting the division guidelines and budget Creates the annual action plan per channel & customer target Localizes global offer and develops complementary local content & formats in coordination with the global team COMMUNICATION Ensures the Business contents visibility on socials, Access and LPS, contributes to animate the platforms traffic and take care of the business editorial plan Develops an innovative & strong communication plan to promote engagement & conversion (CRM) COLLABORATION Keeps an ongoing relationship with the international teams Works together with the Educators, Digital & Sales team in order to find qualitative & quantitative insights, with the aim to increase the customer & sales experience In conjunction with the country LSA lead, encourages the Business Education upskilling within the Division, for : Internal business educators Field force Marketing, Education, Digital and Sales Teams PERFORMANCE Defines KPI's to measure the impact of the Business Education activities on the customers MANAGEMENT: Reports to the PPD Education Director

KEY INTERACTIONS WITH



Country education management Sales teams Brands teams, Activation teams PR, Digital teams Educators, Business experts Orga & Performance Manager LBA Global team LSA local & Global teams Online & content manager

SKILLS



B to B partners needs identification



Data driven decision making



People Development



Coaching conversations



Activation excellence



Business opportunities identification



Business relationship management



Facilitation



Engaging selling to customers / retailers



Omnichannel experience design



Budget management



Performance enablement



Expertise-Based trust building



Professional beauty technique



Professional centric activation