We are looking for a Business Director - Media to join our team and manage one of the biggest pharmaceutical clients.

The Business Director will lead the end-to-end planning processes across nine EMEA markets. The role is a fantastic opportunity for an ambitious and experienced digital planning leader to help define and deliver the multi-market digital planning process, to deliver best-in-class regional strategic solutions across both short-term campaign strategies and long-term business development & transformation.

Role Objectives

• Lead, define, and deliver the regional strategic and tactical planning process across nine EMEA markets.
• Develop effective and efficient planning strategies across each in-scope digital channel and campaigns to drive brand, digital and business results for the client.
• Collaborate with Global COE and other regional Hub teams to develop best-in-class digital campaigns and innovation, in line with global digital strategy and consideration of regional market landscapes. Building our Health Care Provider (HCP) expertise and knowledge.
• Develop relationships with key media vendors, particularly within the localised HCP media space.
• Always seek out new and improved planning approaches, partners, data sets, processes, and ways of working to continuously improve the team.
• Manage, coach and mentor one direct report (Regional Planning Manager).

Qualifications

• 10+ years of experience in online advertising & media planning
• Strong account management skills to ensure seamless delivery, build trust, and develop an effective working relationship with the client and internal stakeholders.
• A strategic and big-picture thinker, grounded in digital, analytics, and optimization, able to uncover strategic insights that can help create, shape, and transform overall client strategic direction through a media strategy and communications plan.
• Experience in delivering strategies and plans to meet local market needs, ideally in a multi-market setting.
• Knowledgeable in all media channels, particularly digital channels, and local HCP (Healthcare Practitioner) media nuance. Healthcare experience is mandatory.

Publicis Groupe