We are seeking an experienced Business Development/Marketing Manager with a professional services background to further embed the firm\xe2\x80\x99s global sector approach in the region.
This will include supporting the formation and implementation of Office, Sector and Group BD plans in the Middle East, working collaboratively with the Middle East bids and pursuits teams, to raise the profile and reputation of Pinsent Masons, generate new business and support existing client relationships in the region and wider firm relationships.
The role will involve working closely with the global BD team to support partners in all aspects of BD, deploying a wide portfolio of BD skills, including influencing strategy, client targeting, credentials materials and tactical marketing activity such as sponsorship and thought leadership e.g. surveys/product development.
Main duties and responsibilities:
Develop and communicate BD and marketing plans and positioning for the Middle East and the Groups and Sectors primarily active in the region, further integrating them with firm strategy and priorities, and tailoring global Group and Sector plans to the Middle East audience.
Manage delivery of BD activity against agreed plans, agreeing actions with partners, sharing best practice and facilitating collaborative working between Offices, Groups and Sectors.
Work with the partners to identify the key influencers in the market (clients, targets, business organisations, intermediaries, media, etc.) and develop an engagement plan to build profile and connectivity in the region
Work with the partners and central teams to build relationships with network law firms
Support partners to take the whole firm to conversations with these influencers, confidently and consistently
Support the generation of new revenue, in close liaison with the dedicated Middle East bids team, through:
providing a lead advisory and \xe2\x80\x98hands-on\xe2\x80\x99 role in coordinating and shaping formal and informal proposals and credential statements
working with partners to build and deliver a relationship development plan post bid wins
supporting and advising on designated "must win" pursuits/opportunities in conjunction with the central Pursuits team
supporting internal projects to improve bid analytics, information flow and best practice in the firm
contributing to information on central bid pre-written content portal
Develop and implement plans to build the profile and brand of the firm in the Middle East through effective use of all communication channels including Out-Law, e-newsletter, media, social media, sponsorship, conferences, industry networks, collaborating with the wider BD team (Groups, Sector, PR etc,)
Take an active role in building understanding of the Middle East offering across BD and the wider firm
Support the integration of new partners and lawyers into the firm.
Lead on the formulation and management of the BD budget for the Middle East:
Ensure activity is aligned to strategy and provides value for money and effectively increases profile and/or client relationships
Process/approve BD expenses to ensure consistency with agreed policies and plans
Oversee the production of legal directory submissions for the region and contributing to global submissions
Work alongside other BD colleagues to deliver successful integration of firmwide processes and systems including the CRM system, events, Templafy and credentials into the Middle East
Support the firm\'s client relationship management programme and activities, including:
encouraging Relationship Partners in their pursuit, development and maintenance of KAP clients.
contributing to client development programme inc participation in KAP Client Relationship Team meetings
ensuring relationship plans, as they apply to the Middle East, are delivered
Ensure BD material is compliant with local legal requirements and the brand guidelines
Coach and guide non BD members, particularly Legal PAs and junior lawyers, on general approach to BD
Lead the BD Team
Work with the lead partner of the Winning Business Committee to advance business development in the region.
Work alongside other BD colleagues and local Legal PAs to deliver successful Office, Sector or Group events
Team Support
Attend relevant Group and Sector meetings virtually or in person as required.
Liaise with external providers as required
Other responsibilities as directed by the Head of Business Development, EMEA/Head of Middle East Region/ Operations Partner for the Middle East
Line Management
Day-to-day management and development of the Middle East BD team
Person Specification
Qualifications:
Degree educated
Relevant marketing qualification (or working towards a relevant marketing qualification)
Relevant Experience:
Team management and mentoring skills
Strong knowledge of the Middle East marketplace
Experience of operating in a multi-site, multi-national environment
Experience of undertaking a similar role in a partnership environment in the Middle East
Experience of supporting and delivering plans in line with agreed strategy in a partnership environment
Experience of sector market segmenting
Key Skills & Behaviours:
Commercially aware with track record in growing existing and new business within a partnership environment
Demonstrates professionalism, applies expertise and focuses strategically
Nurtures internal and external relationships
Communicates clearly (with fluent written and spoken English)
Listens, understands and adapts to the needs of clients and colleagues
Dynamic, proactive and creative in their approach
Displays resilience in managing expectations
Commits to action, engages with risk and shows personal courage
Shows judgement and common sense
Manages change and deals with uncertainty
Demonstrates self awareness and a commitment to personal development
Exhibits behaviours consistent with the firm\'s core values of Approachable, Bold and Connected when working with clients and colleagues.
Exhibits behaviours consistent with the firm\xe2\x80\x99s Purpose to champion change, promote progress, enable everyone and make business better for everyone
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