Analyze campaign performance metrics and generate actionable insights to support creative and strategic decisions.
Collaborate with cross-functional teams including creative, media planning, and account management to align business objectives.
Identify market trends, consumer behavior, and competitor strategies to enhance advertising effectiveness.
Develop clear and concise reports, dashboards, and presentations for stakeholders and senior management.
Monitor KPIs to assess the impact of advertising efforts on brand awareness, engagement, and ROI.
Support forecasting and budget planning by analyzing historical data and predictive trends.
Participate in brainstorming sessions to propose data-backed creative strategies for client campaigns.
Work with digital tools and platforms like Google Ads, Meta Business Suite, or programmatic dashboards to gather campaign data.
Recommend process improvements to optimize workflow between analysis, planning, and execution teams.
Translate business challenges into analytical problems and provide data-driven solutions.
Job Profile
Bachelor's degree in Business Analytics, Marketing, Economics, or a related field; MBA is a plus.
2-4 years of experience as a business analyst, preferably in the advertising or media industry.
Strong command of analytical tools such as Excel, Google Analytics, and Tableau or Power BI.
Deep understanding of advertising KPIs, digital channels, and consumer insight methodologies.
Excellent written and verbal communication skills to convey complex data in simple terms.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
* Attention to detail with strong problem-solving skills and a proactive mindset.
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