Job Description

Job No:

589851

Location:

UAE

Brand Partnerships Manager

Career Level E - Reporting to Senior Manager Brand Partnerships

Role Profile

Lead engagement with brands in securing offers and rewards Showcase and help brands understand the value of data Keep abreast of loyalty programme competitor activities by division Share results and performance of key campaigns and engagements with brands Support the Loyalty team delivering the launch and roll out business as usual marketing of Alshaya's loyalty programme Build and maintain a robust and exclusive Brand offers and Programme Rewards portfolio Build and leverage the Loyalty Programme as one of the leading programmes in the region

Key Performance Areas

Enhance engagement through brand driven member exclusives (Offers) and unique experiences (Rewards) to drive spend, awareness, app penetration and frequency of sales & visits Grow value through cross sell and up sell across the Brand portfolio, advocating cross brand offers and rewards Monitor and maximise customer lifetime value strategies Working closely with the Marketing Team to deliver the Loyalty Marketing Plan and promotional calendar Deliver impactful, relevant omnichannel communications to drive engagement and increase linkage (aligned to the Loyalty Marketing Plan Strategy) Work closely and build strong and effective relations within Brand Marketing teams, wider CRM, Digital and Strategic Planning teams, to support both Loyalty Marketing Plan and strategy Continuous building of brand equity and awareness, for internal and external stakeholders, delivering long commercial benefits Support marketing objectives to create a consistent brand experience across all channels Drive compliance of the Loyalty Programme brand guidelines across the business (best practices in communication frequency, content, channels, data and workflow processes) Stay updated on market trends and innovations, CRM and customer loyalty best practices Management of marketing executives

Skills Required

Essential

Data driven and can identify opportunities to drive customer behavior Collaborative, customer-focused and able to create and translate visible value to the loyalty programme Proactive, self-managing with organisational skills Good problem-solving and a logical approach to work Time and task management and prioritisation skills Excellent communicator (written and verbal; AR is a plus) Leadership and teamwork skills balance Emirati Nationals

Experience

5+ years direct experience in Marketing, CRM or Loyalty Experience with Retail brands - areas of Fashion / Apparel / Beauty / Wellness Strong experience of planning, executing and delivering Marketing Campaigns Understanding of the different marketing communication channels (CRM, Offline, Digital, Social, ATL, BTL) Expert user of MS Office: Excel, Word, PowerPoint Workflow systems (JIRA), Google Analytics, Social media platforms, Email solution providers are a plus

Advertised:

21 May 2025

Application close:

21 Jun 2025