Job Description

About .store : Not since the Industrial Revolution has 'shopping' been in such upheaval! Digital commerce has exploded and the world is moving towards a new normal defined by direct-to-consumer brands (D2C) and online transactions. As the penetration of online selling breaks new records every quarter, .store is uniquely positioned to meet the needs of sellers that need a digital presence.
.Store is a domain extension aimed at anyone looking to sell online. If the primary goal of a website is to sell, nothing says it better than a .store domain. Launched in 2016, .store currently has over 800K domains under management! Our objective is to build upon the organic traction .store has generated by crafting innovative, sustainable and clutter-breaking marketing campaigns that establish .store as the number one domain for any form of selling online.
We are working towards making .store the .com of ecommerce. What is the job like ?

• 360 Degree Marketing Campaigns: Create, test, incubate & scale efforts through a range of fresh, authentic, and deeply personal marketing activities. The ability to run independently with strategic support and oversight is key.
• Building a Strong Brand Positioning: Creating a strong brand positioning for .store within the ecommerce ecosystem by generating earned media and building valuable projects that accrue value over the long term.
• Project Management: Work closely with the internal teams (content, web development, and design) and external agencies to drive projects forward, ensure deadlines are met and deliver the highest quality standards (creative and otherwise).
• Strategic Partnerships: Develop strong, mutually beneficial relationships with key stakeholders in the ecosystem including influencers, creators, and other strategic partners that could drive awareness for .store
• This is a high visibility role that requires working closely with senior management on strategic initiatives. It requires equal parts providing support on large projects and equal parts driving projects independently with just strategic oversight and support.

Who should apply for this role ?

• Minimum work experience of 3 Years in a strategic role working with a product/brand marketing team
• An individual that has experience launching and scaling campaigns having worked through the entire funnel of ideation - > launch - > iteration
• Building and growing brands through organic channels as well as high-impact marketing campaigns
• Experience organizing, managing, and working across multiple teams in a fast-paced environment
• Experience working with and managing creative and media agencies
• Experience with consumer research and a penchant for understanding customer traits and behavior
• Experience working with tools such as Google Analytics, and FB Analytics is a bonus

WE ARE THE RADICALS:
At Radix we envision a world where there is no distinction between the real names and internet addresses of individuals and businesses. We are a team of young creative hustlers who are revolutionizing the internet, one domain name at a time. *
REVOLUTIONISING THE INTERNET: *
We started out in 2012 as a part of the Bhavin Turakhia led Directi Group, which has been a prominent player in the web presence industry since the 90s. The meteoric rise in the number of websites back then led to an acute shortage of quality domain names. The depleting name pool within the .com / .net led to growing customer dissatisfaction as first choice names became impossible to find! We knew that domain names had to evolve in order to serve their purpose of memorable online identities.
Enter Radix. When the Internet Corporation of Assigned Names and Numbers opened the door to new top level domains other than the .com, .net, .org etc., we knew it was the perfect opportunity to solve a growing customer problem. Equipped with powerful and meaningful new extensions such as* .tech, .online, .store, .fun, .site, .press *etc. we set out on a mission to eliminate the distinction between the real names and internet addresses of individuals and businesses. We started with an audacious goal of building a world where domain names are less like phone numbers which need to be written and stored and more like brand names which are easily remembered. And here we are, with almost 6 million domains already registered on our extensions, we are well on the path towards revolutionizing the internet. Brands like Viacom (www.viacom.tech), Emirates (emirates.store), Doordash (order.online), CES (ces.tech) and many more have already made the switch. It's only a matter of time before the rest of the world does it too. To sum it up, the internet history is being rewritten and Radix is at the core of it. *
Quick Stats: *

• Founded: 2012
• HQ: Dubai, UAE
• Total strength: 65+
• Total investment: US$ 50 Million+2020
• Revenue: $28 million
• Profitable: Yes
• Annual growth rate: 35%+

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Is Radix a Start-up? *Well, yes and no!
No, in the truest definition of the term. Next year, Radix completes a decade in existence of which the last 8 years have been highly profitable. We've been public with our revenue figures which have leapfrogged from $12 million in 2017 to $28 million in 2020 (32% CAGR). It's a fast growing, yet highly stable business generating significant cash flows.
Yes, in the cultural context. In terms of its energy, passion, innovative and entrepreneurial spirit, Radix 'feels' like a start-up which is looking to take on the global powerhouses in the Internet Registry space. *
Additional Information : *
Now a great place to work certified organization, we understand that great work comes from great, and inclusive teams. At Radix, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our customers and helps us all grow as Radicals and individuals. Job Type: Full-time