Job Description

The Brand Marketing Manager will oversee brand development, partnerships, and communications. The role requires expertise in corporate and school tie-ups, PR, events, and content strategy, along with working knowledge of digital marketing to effectively manage external partners and ensure campaigns align with the clinic's premium image.

Key Responsibilities

Develop and execute brand marketing strategies to reinforce company's premium positioning. Drive school tie-up programs (awareness drives, student/parent campaigns, collaborations). Build and manage corporate partnerships for employee dental benefits and wellness initiatives. Oversee brand presence across social media, website, and PR, ensuring messaging consistency. Collaborate with digital agencies or internal teams on SEO, social media, Google Ads, and influencer marketing, providing direction and ensuring brand alignment. Support events, sponsorships, and community engagement initiatives. Monitor and report on brand KPIs (awareness, engagement, perception, and campaign ROI). Leverage AI marketing tools (for insights, automation, and content support) to improve efficiency. Provide regular updates and recommendations to senior management. Minimum 5+ years of proven experience in brand marketing, partnerships, or a similar role. Strong track record in corporate partnerships, B2B tie-ups, and school/community programs. Solid understanding of digital marketing (SEO, social media, ads, influencer campaigns), even if not hands-on daily. Excellent storytelling, communication, and relationship-building skills. Ability to manage external agencies and vendors to deliver brand-aligned campaigns. Proficiency in AI-powered marketing tools and data-driven decision-making. Based in Dubai, with strong knowledge of UAE consumer and business culture.

Nice-to-Have

Experience in healthcare, premium services, or lifestyle brands. Knowledge of UAE healthcare marketing compliance guidelines. Background in PR, media relations, and reputation management.

What We Offer

A leadership role in one of Dubai's most established and respected dental brands. Opportunity to shape both brand growth and partnership development. Collaborative environment with room for creativity and innovation. Competitive salary, benefits, and growth opportunities.
Job Type: Full-time