Responsible for shaping and elevating the brand image of the company and its products. Collaborate with stakeholders to develop product assortments that meet consumer needs and drive market success.
Develop and implement innovative marketing campaigns and promotional initiatives to enhance brand visibility and engagement. Ensure brand consistency across all channels, including digital platforms, advertising, and in-store experiences.
Conduct regular audits and store visits to assess compliance and identify growth opportunities.
Collaborate with brands to identify market trends and consumer preferences that inform product development. Manage the product lifecycle from concept to launch, ensuring strategic alignment.