Job Description

About the job Brand Development Manager - UAE
Our client, a leading international premium spirits group, is looking for a commercially driven Brand Development Manager to accelerate growth in the UAE.
This is a high-impact, on-trade focused role where you will drive distribution, win new accounts, and deliver standout brand activations across bars, restaurants, hotels, and clubs.
If you thrive in the fast-paced hospitality scene and know how to get brands visible, listed, and selling - this role is for you.
Key Responsibilities
Distribution & Expansion
Segment and prioritize on-trade outlets aligned to brand strategy
Identify, approach, and secure new on-trade accounts
Support perfect store negotiations with venue owners
Drive full portfolio penetration with focus on aperitif category
Track KPIs for distribution growth through audits and reporting
Brand Activation
Plan and execute high-impact activation strategies
Partner with venues on campaigns and events
Monitor activation KPIs and ROI
Secure premium visibility (menus, back bars, POSM, promotions)
Relationship Management
Build strong partnerships with F&B leaders and hospitality stakeholders
Collaborate closely with local distribution partner
Deliver bartender and BA training programs
Provide hands-on support to on-trade partners
Market Intelligence
Monitor consumer trends and competitor activity in UAE on trade
Provide actionable insights to internal teams
Benchmark performance vs. competitors
Use data to optimize route-to-market and activation plans
Experience & Education
Bachelor's degree in business, Marketing, or related field
2-3 years' experience in sales, business development, or trade marketing within beverage/alcohol (spirits preferred)
Strong knowledge of UAE on-trade landscape
Demonstrated commercial growth and activation success
Proven negotiation and relationship-building skills
Entrepreneurial, proactive, and able to work independently
Required Skills
Excellent communication and influencing skills
Strong time and priority management
Hands-on problem solver with project management capability
Strong stakeholder management across all levels
Team player with opportunity-spotting mindset
Proficient in Microsoft Office
Fluent in English (Arabic is a plus)
Passion for the spirits industry
Strong presentation skills
Additional Requirement
Willingness to travel when required

Skills Required