WE ARE NYX PROFESSIONAL MAKEUP! WITH LOVE FROM L.A.
This isn't just makeup! This is a fierce community of independent spirits. We believe in unstoppable self-expression. We provide cruelty free, long lasting, pro-level pigments. We are from LA, made for the world! We are the new makeup pro, we are NYX Professional Makeup.
Your mission...
As Social Brand Manager for NYX Professional Makeup, you are embarking on the journey of a fast-growing makeup brand, with a strong community of advocates and so much to conquer! Your role is to maximize the social reach, engagement, and reputation of the brand, through content generation, management of social media channels, and development of influencer strategy and influencer relationships. You will own our GCC social media accounts (more than 1.1M followers already) and be the expert of consumer engagement and earned media. The role reports to the Brand Director.
You will be
Working with influencers and Integrated Marketing Communication team.
You are always on to find new online key opinion leaders that will fit with the brand values to generate new partnerships.
Develop, manage, and implement the influencer strategy for the brand as well as execute the content strategy to engage with the right influencers
Own the relationship with influencers: screening process and final selection, contract, content plan & briefing on campaigns
Manage professional makeup artist relationships including makeup schools, content creation and consumer facing master classes
You recommend the right allocation of the advocacy budget between influencers.
Creating social content
Create & localize digital media content together with Product Brand Manager to define best in class activations.
Ensure consistent tone of voice across all platforms
Implement content strategies on all platforms (Youtube, Meta, Tiktok, Snapchat...).
Coordinate live shopping on social media with key ecommerce clients (together with Online Brand Manager)
Generating big ideas with passion and energy to build creative briefs to agencies or influencers.
Validating the creative direction of the campaign and follow up closely on the execution: posts delivered in time, optimizing content/wording, ensuring of the alignment with the brand values and goals
In touch with the retail activation manager and Online Business Manager, you co develop social assets suitable for retailers / retailers post.
Tracking KPIs and generating learnings:
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