Brand, Advertising And Social Media Manager

Dubai, United Arab Emirates

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Job Description

Job Title: Brand, Advertising and Social Media Manager

Department: Marketing

Function: Infiniti

Legal Entity: Infiniti

Location: Dubai

Level: Manager, EVP-6

Direct Manager: DGM Marketing

Main tasks and responsibilities (Including team management if any):

Brand & Creative:
- Be the main point of contact for all brand-related communication with global marketing teams.
- Ensure brand guidelines are cascaded to all internal departments, NSCs and agencies
- Understanding of all global campaigns and provide feedback to incorporate regional relevance.
- Development of Regional Launch Strategy and Campaign for new car launches
  - Liase cross functionaly on the development of media strategy and go to market strategy
  - Liase cross functionally with retail team for alignment of required assets
- Development of Sustain Strategy and Campaigns for exsisting models
  - Liase cross functionaly on the development of media strategy and go to market strategy
  - Liase cross functionally with retail team and International markets for alignment of required assets
- Development of Brand assets in line with global brand strategy to help drive familiarity and opinion on the brand
- Development of Brand assets in experiential activities and launch events.

Social Media
- Development of Social Media strategy in line with the over arching brand strategy and carline strategy
- Drive agile social media content creation with an understanding of social media behavior, trends, moment marketing and regional relevance.
- Development of Monthly content calenders
  - Liase cross functionaly on the development of media boosting strategy
  - Share content calendars with NSCs
- Development of social media campaigns
  - Liase cross functionaly on the development of media strategy ensuring social media compliments big campaign ideas.
- Liase with PR teams on PR activity and compliment with social media recommendations
- Monitor NSC social media pages and provide monthly audits together with social media agency

Other
- Manage the creative agency relationship
- Share monthly content calenders NSC\'s
- Share monthly brand updates with NSC\'s
- Ad-hoc reporting to management & global stakeholders
Budget
- Responsible for handling all creative production budget & reporting
- Ensuring spends are in-line with BP targets
People
- Work closely with Media and Retail manager to ensure delivery of KPI\'s
- Work closely in supporting and mentoring the team members to ensure their success in their respective role