Job Description

Job Title: B2B Marketing Lead Sector: Tourism Department: International Operations Section: Regional PR & Marketing Direct Manager: Regional PR & Marketing Section Head

Job Purpose Support the departmentaEUR(TM)s strategic KPIs by enabling market-driven campaigns that convert interest into actual visitation through business partnerships, trade exhibitions, and high-impact communications. Develop & implement B2B marketing strategies and calendar to promote Abu Dhabi as a leading tourism destination and increase visits in-line with the approved objectives of the department. Key Responsibilities B2B Marketing Develop and implement a region-specific B2B marketing strategy and calendar to boost awareness of Abu DhabiaEUR(TM)s tourism proposition and increase international visitation and increase visits from the respective region. Manage the planning and execution of B2B announcements, MoU signings, and media moments at global trade exhibitions, ensuring alignment with leadership offices and strategic stakeholders. Support the creation of impactful speeches, presentations, and talking points for senior leadership during B2B events and speaking engagements to reinforce Abu DhabiaEUR(TM)s tourism messaging. Collaborate with internal and external partnersaEUR"including global travel trade entities, destination management companies, and national tourism boardsaEUR"to amplify Abu DhabiaEUR(TM)s visibility in target markets. Design and oversee B2B campaigns and content tailored to international audiences, including trade brochures, toolkits, digital assets, and co-branded materials with partners. Monitor campaign impact and regional market performance, using data and stakeholder feedback to refine B2B marketing strategies. Analyse global market trends, competitor activities, and customer needs to inform positioning, messaging, and campaign design for target markets. Coordinate with IO market managers to integrate B2B marketing campaigns into Joint Marketing Programs and support trade partner conversion efforts. Shared Activity Act as a role model and drive adherence to organizational values and ethics by employees of the assigned unit to foster a value driven culture within the organization. Manage and ensure effective implementation of functional policies, procedures and controls covering all areas of assigned unit activity so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service. Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction. Ensure that all unit reports are prepared timely and accurately and meet DCT requirements, policies and quality standards. Comply with all relevant EHS guidelines, policies and procedures, by reporting incidents and hazards in a timely manner, and reduce consumption of natural resources to support protecting the environment and ensure a healthy and safe work environment. Qualifications BacheloraEUR(TM)s degree in Marketing, Communications, Tourism, or a related field (MasteraEUR(TM)s preferred). 5-7 years of B2B marketing experience, ideally in tourism, destination marketing, or international business development. Experience working on international campaigns, trade exhibitions, or public-private partnerships. Strong content development and communications skills, with experience drafting executive-level speeches and presentations. Proven ability to manage complex stakeholder relationships across cultures and regions. Experience Strategic Marketing Planning Trade and Industry Engagement Executive Communication Support Stakeholder Management Campaign Execution and Analysis Conversion-Focused Trade Marketing Cultural Intelligence and Regional Insight