JOB PURPOSE:

The AVP of Client Marketing is responsible for creating and executing marketing plans across a portfolio of products, managing agency relationships and leading a team of creative marketers.

Client marketing means understanding clients and anticipating their needs, delivering higher end marketing campaigns and experiences.

The AVP will have to inspire the team to work collaboratively across functions including creative, digital and social, ops, research, analytics, events and PR across all products. The role reports to the SVP Head of PBG Marketing.

ACCOUNTABILITIES:

Translate the vision for our products into consumer-focused marketing and communication plans.

Increase our position in the market with customer 1st focus, NPS improvement and digitization.

Steer and coach a team.

Develop a strategic approach on several topics in our current reality, with a focus on consumer and business insight driven campaigns.

Ability to deliver on executional excellence, managing projects on time and within budget.

Work collaboratively across functions including creative, digital, social, ops, research, analytics, activation and PR across all products.

Functional areas covered: Key Client Group (KCG), Private Banking, Elite & Investment Management Product & Services.

Qualifications

Minimum Qualification

Bachelor\'s degree in Marketing or related discipline.

Minimum Experience

15 years relevant experience in the marketing with at least 5 years in similar positions of progressively increasing managerial responsibilities.

Other required experience:

Experience in a leadership role managing agencies and teams.

Marketing background from FMCG / CPG preferred. Lifestyle brand experience a plus.

Experience of working with global, regional and local marketing teams with experience in the region and ideally also developed markets.

Outspoken creative ability and able to inspire others.

Able to build and execute on creative ideas.

Comfortable in understanding marketing strategies and plans.

Effective at decision making.

Drive for results.

Able to adhere to clear marketing processes and influence other departments to align.

Demonstrate a proactive, flexible and solution driven attitude and stress resilient.

Proven people skills and a strong leader, can influence and convince people. Team player.

Good communication and project management skills.

Dynamic personality, continually learn, innovative and consumer focused. Want the most out of career and life. Sense of humour and can bring a sense of fun, creativity and innovation to the workplace. Looking for out of the box thinkers.

Fluent in English and ideally Arabic also.

Computer literate and technology passionate.

Ability to travel between office locations for meetings and workshops

First Abu Dhabi Bank