Job Description

Associate Director, Marketing and Communications
(16392)
At One&Only, we exist to create joy for our guests through anticipation, creativity, precision, empathy and warmth. We tailor every aspect of our guests' stay to bring their dreams and desires to life. With an atmosphere that's chic but wonderfully unstuffy(TM), and a team who are meticulous but warm, we seek to exceed our guests' expectations at every possible turn.
Behold the dawn of a new, all-encompassing resort experience in Dubai - One&Only One Za'abeel. A vibrant hub for business, a magnetic stage for entertainment, and a haven for inner-city wellness, this new Dubai resort will be more than a trailblazing icon of the skyline, and it will be an utterly unrivalled urban oasis. With abundant knowledge and generosity, we anticipate our guest's every need and surpass expectations. Whether we are designing the perfect family day out or arranging a romantic private dinner, we approach everything with imagination to spark a sense of playfulness, discovery and adventure. This is not simply our job, it's our passion.
About The Role
The Associate Director of Marketing & Communications supports the Director in developing and executing the resort's omnichannel marketing and communications strategy to drive brand awareness, market positioning, and revenue generation across all resort departments. This position plays a key role in project execution, content management, campaign performance tracking, and collaboration with internal departments and external partners. It requires a solid grasp of luxury branding, digital marketing, content creation, PR, and storytelling.
Key Duties and Responsibilities:
Marketing & Communications Strategy

• Support the Director in executing integrated marketing and communications plans, aligned with brand goals and resort priorities
• Track campaign performance, monitor KPIs, and contribute to ROI analyses and recommendations

Resort Branding & Positioning

• Contribute to the definition and consistent rollout of the resort's USPs and tone of voice.
• Work with the Global Marketing & Communications team to align local initiatives with global brand standards.

Content Creation & Storytelling

• Manage content production for campaigns, partnerships, activations, and programming-including photo/video shoots and post-production oversight.
• Develop B2C and B2B storytelling assets for use across social media, website, press room, advertising, and trade.

Digital & E-commerce

• Assist in overseeing digital campaigns including SEM, social, and programmatic advertising.
• Coordinate with internal and agency teams to optimize digital presence and acquisition funnels.

Channel & Campaign Management

• Ensure consistency and effectiveness across digital channels (website, email, social, CRM).
• Oversee the execution and scheduling of content, promotions, and guest communications.

Agency & Partnership Coordination

• Manage relationships with agencies and third-party vendors (PR, advertising, social, digital, CRM).
• Identify and implement local/international partnerships that align with brand storytelling and content objectives.

Brand Touchpoints & Collateral

• Ensure the resort's on-property branding meets One&Only's luxury standards across all physical and digital guest-facing assets (collateral, signage, amenities, etc.).
• Support creation of marketing and sales materials including brochures, digital decks, trade content.

About You:

• 5-7 years of marketing and communications experience in luxury hospitality or premium/lifestyle brands
• Proven track record executing successful multichannel campaigns across global/regional markets
• Familiarity with media relations, digital performance marketing, and storytelling strategy
• Experience working in multicultural environments with cross-functional teams

Our brand is expanding faster than ever before. We are investing in the growth of our company, and that means we are committed to investing in you. Join a team that is open-hearted, intuitive, generous, and spontaneous in spirit. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.