Job Description

Job Title Assistant Brand Manager

Description

Company Overview:

CAFU has a vision to create a better world through connected mobility, serving both consumers and businesses. Every day, we create convenience in motion for our customers in communities across the region. We started as an on-demand fuel delivery app and have now extended our services to car wash, tyre change and battery change...but this is only the beginning.

We have big [global] plans to be a super app with products & services which are agnostic of fuel and mobility. Cafu is a technology business passionate about sustainability and positively impacting the communities we operate in.

We've already won awards for best AI platform and voted LinkedIn's Number 1 Top Startups 2021!

We encourage involvement in the community by using in-house developed technologies to work for the environment. CAFU signed up to the SDG Ambition Accelerator program by setting ambitious sustainability goals and developing a technology strategy to improve measurement and performance towards achieving those goals, aligning to the United Nations Sustainable Development Goal 13 committed to Climate Action.

If you want to make a real impact to our communities and you are forever curious about how things work and why and want to join a company that moves with purpose and collaborates, then we want to hear from you!

JOB PURPOSE - WHAT WILL YOU DO:

CAFU are looking for an Assistant Brand & PR Manager to join our growing Customer Experience function. As an Assistant Brand & PR Manager, you will act as custodian for the CAFU brand and its representation across all external marketing activities. You will work closely with the Senior Brand Manager to support the development maintenance of core brand guidelines, communications and events calendars and budgets.

You will also act as business lead for corporate communications and PR, facing off to external partners and the media for brand-impacting issues and initiatives.

KEY RESPONSIBILITIES - WHAT YOU WILL BE RESPONSIBLE FOR:

• Ensure Brand operations are implemented with great quality and consistency.
• Develop and execute marketing initiatives in assigned brand portfolio to achieve brand marketing objectives.
• Creative designs management & development via stakeholders across allocated channels.
• Ensuring creative visual and copy quality in communication with all stakeholders across allocated channels.
• Ensuring CAFU's brand image is being perfectly conveyed in all content across channels.
• Leading Brand consistency of creative abiding by CAFU's brand guidelines across markets.
• Ensure Copies across channels are being consistent and abiding by CAFU's TOV.
• Ensure Brand engagement across channels is increasing and properly monitored.
• Ensure Sets brand content is aligned with the company strategy and supporting company growth.
• Owning Sub-brands strategy, plan, implementation, tracking, and constant development.
• End-to-end brand marketing planning activities including new product communication planning and development, media campaign management and execution, product launches, Channel management, content creation, content adaptation and brand projects implementation;
• Analyses assigned brand category regarding the sales and marketing aspect and assist management to identify the brand strategies, execution, development, and tracking.
• Develops a clear traffic strategy, execute & optimize platform traffic for each platform.
• Responsible for developing/leading marketing tools for tracking different platforms.

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