Job Description

Who is Plan b? For more than a decade Plan b has helped deliver award-winning events, marketing campaigns and experiential environments for some of the world\xe2\x80\x99s best known brands and companies. With a vast range of proven in-house capabilities, Plan b is the UAE\xe2\x80\x99s preferred one-stop shop for crafting highly original, effective and memorable experiences. At Plan b , we\'re driven by passion! As an Arabic/English Copywriter you will play a crucial role in creating compelling and engaging content for our brand across both Arabic and English language platforms. Your responsibilities will include developing creative concepts, writing, and editing copy, and ensuring brand consistency and messaging accuracy. Your expertise in both Arabic and English will help us effectively communicate with our diverse audience and drive our brand\'s success. Responsibilities: Create engaging and persuasive copy in both Arabic and English for various marketing channels, including websites, social media, emails, advertisements, and other promotional materials. Develop creative concepts and messaging strategies that effectively communicate our brand\'s values and resonate with our target audience. Collaborate with cross-functional teams, including designers, marketers, and content creators, to ensure the alignment of copy with visual elements and overall brand voice. Conduct research and stay updated on industry trends, target market preferences, and competitive landscape to inform and enhance copywriting strategies. Edit and proofread copy to ensure accuracy, grammar, and consistency in both Arabic and English. Adapt and localize copy as needed to ensure cultural relevance and linguistic appropriateness for different markets. Follow brand guidelines and maintain consistency in tone, style, and messaging across all communication channels. Collaborate with translators and proofreaders to ensure the accuracy and quality of translated materials. Stay updated on language and cultural nuances to ensure effective communication and connection with diverse audiences. Requirements: Native-level proficiency in both Arabic and English, with exceptional writing and communication skills in both languages. Proven experience as a copywriter, preferably in a multicultural or bilingual environment. Strong understanding of marketing principles and the ability to create persuasive copy that drives engagement and conversions. Excellent creative thinking and storytelling skills, with the ability to convey complex ideas in a clear and concise manner. Attention to detail, with the ability to edit and proofread copy for accuracy and quality. Familiarity with digital marketing platforms, SEO principles, and social media trends. Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines. Proficiency in industry-standard software and tools for copywriting and editing. Available for Sunday Project Job Type: Full-time Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)

• English (Preferred)
• Arabic (Preferred)